Head of Brand

Location
London
Salary
£48000 - £55000 per annum
Posted
19 Aug 2019
Closes
02 Sep 2019
Ref
14040675/001
Function
Marketing
Hours
Full Time
Contract Type
Permanent

A leading environmental charity located in central London.

Description

As Head of Brand you will be the lead on the brand strategy, ensuring consistent messaging and quality across the organisation. You will reviewing and relaunching the charity brand, utilising the recent insight work to set a new strategy aimed to increase their profile and ultimately influence. Your main responsibilities will include:

  • Raising awareness of the charity
  • Maintaining consistent messaging, positioning and values across the organisation
  • Setting brand guidelines and being a brand guardian
  • Delivering engaging campaigns and communications
  • Working with fundraising/membership teams to help increase funding
  • Assist in the design and development of the new website

Profile

The successful Head of Brand candidate will be a senior marketing professional from the charity/commercial sector with a strength for brand management and marketing. You will have previous experience managing brand reviews and relaunches, as well as being the brand guardian for organisations. You will also:

  • Have experience managing tone of voice and content for an organisation
  • Know how to raise a charities profile
  • Have experience leading the brand strategy for an organisation
  • Work with external creative agencies
  • Using KPIs/metrics to evaluate communication successes.
  • Strong digital knowledge

Job Offer

This is a full time permanent Head of Brand position offering £48,000-£55,000 depending on experience. Other benefits include:

  • Flexible working options
  • 25 days leave per year plus bank holidays
  • Pension scheme
  • Season ticket loans

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