Marketing Brand Manager

A great opportunity has arisen for a temporary Marketing and Brand Manager for a national charity in order to support the Head of Marketing to embed effective and engaging marketing and communications activity across the organisation. This will be a temporary contract for approximately 3 moths.
Please apply ASAP

Key Responsibilities will include:

To work with the major programmes (led by policy and social change teams) to build and establish marketing frameworks, target audiences, key messaging, branding, tools and assets and marketing execution to deliver the impact required by funders and partners from the programme. Use analytics to evaluate, monitor and demonstrate ROI and impact
To shape, scope and deliver a key internal communication campaigns to embed the new organisation positioning and bring the charity values to life and help the organisation tell its story better
To work with the Marketing Strategy working group to deliver clear value propositions, stakeholder engagement and marketing assets to reflect the new organisational positioning and direction.
To work alongside digital, press and communications colleagues to deliver a clear overview and approach to the management of owned, paid and earned communications channels.


In order to apply you should have the following skills and experience:

Brand development experience of re-branding and launch
Ability to influence and work within teams to establish marketing s value and role
Strong communicator and self-starter (able to work without supervision)
Lateral and creative thinker, but comfortable and confident of the marketing process and able to instil that confidence in others
Lead Generation/ inbound Campaign management and planning esp. B2B and B2G
Experience of working in NFP/Charity sector preferably for an institutional or social change body

Desirable:
Experience of working within an organisation seeking to build greater understanding of marketing and related disciplines
Strong Market analysis and research skills data literate
Content strategy (esp. digital)
Digital marketing strategies especially earned media
Experience of working within a membership organisation and scoping and shaping membership offers (esp. corporate)
Used to working with modest budgets and resource