Senior Marketing Insights Manager

Location
London
Salary
Up to £39500 per annum
Posted
09 Aug 2019
Closes
06 Sep 2019
Ref
14037827/001
Function
Marketing
Hours
Full Time
Contract Type
Permanent

A high profile health charity located in central London. They provide care and support for those with terminal illnesses, as well as funding and organising research into preventatives measures.

Description

Working as a part of the brand and engagement team, you will develop a marketing insights programme primarily aimed at increasing the organisations audience and brand data and understanding. This will include:

  • Planning and implementing the data-led insights programme aimed at increasing knowledge of current external audiences
  • Setting the audience research strategy including capturing, segmentation and analysis
  • Providing audience insights to the wider marketing and communications team for utilisation on campaigns
  • Monitoring campaign effectiveness for internal teams
  • Brand tracking and brand-related research
  • Work as a consultant with internal teams on market research, project assistance and audience needs and focus.
  • Provide ad hoc reports on consumer trends to senior team members and other key stakeholders

Profile

You will be a senior marketing insights professional with experience working in the charity sector. You will have previously been the lead on insights programmes which have included both brand and audience tracking. To be considered for this role you must have:

  • Great knowledge of market research tools and methods for brand tracking, segmentation, testing and evaluation
  • Excellent knowledge of data analysis tools and techniques, as well as marketing and audience insights software
  • Experience tracking marketing and communications campaign successes
  • Experience managing research agencies
  • Excellent analytic skills with an eye for interpreting important information

Job Offer

This is a full time permanent position with a salary of 39,500 per annum. The package also features other benefits, including:

  • Pension Scheme
  • Bike Loan
  • Season Ticket loan
  • Computer Loan

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