Marketing Automation Manager
- Employer
- Michael Page
- Location
- Caerphilly
- Salary
- £30000 - £40000 per annum
- Closing date
- 29 Aug 2019
View more
- Function
- Campaigning
- Sector
- Professional & Commercial
- Hours
- Full Time
- Contract Type
- Permanent
Job Details
UK leading business services organisation supplying a range of offerings, for variety of clients within the b2b space.
Description
The Marketing Automation Managers role will be:
The Marketing Automation Manager will control and direct the activities of the marketing team in relation to marketing automation campaigns and the subsequent reporting on their effectiveness.
- Driving growth through acquisition
- Increasing product penetration across the customer base
- Increasing customer retention
You will also be working alongside campaign managers, digital marketing specialists and a strong creative team as well as others with excellent copy writing and social media skills to support you
Responsibilities:
- Manage the day to day functioning of the Marketing Automation software Pardot running campaigns through and alongside
- Develop and create core journeys on Pardot. Manage the creation of emails, content and journeys
- Deliver reports on campaign activities including analysis covering successes and displaying areas for improvement
- Creation of reporting dashboards on the Salesforce platform to complement marketing activity
- Work closely with the campaign managers on campaign ideas, developing briefs with clear targets, audiences and structure
- Liaise with tele sales and field sales teams and brief on upcoming activities ensuring each area has the capacity to manage the volume of leads
Profile
The Successful Marketing Automation Manager will have:
Essential
Desired:
- Pardot experience
Job Offer
The successful Marketing Automation Manager based in Caerphilly will receive:
£30,000 - £40,000+
+ Company Car or Car allowance
+ Fully funded Educational needs e.g. CIM or other Diplomas
+ Other benefits
Company
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