Global manufacturer based in South West with HQ in America. Market Leaders.
The key responsibilities for the Associate Product Manager are:
Defines market opportunities, determined by an analytical assessment. Translates the market need into a product specific criteria and supports the product development and commercialization process with various product management tactics.
Provides market driven input to individual product plans and strategy.
Regularly monitor and analyse data pertaining to product or category metrics, programs, and competitive markets to provide insights, observations, and recommendations to obtain goals.
Creation of vocabulary, including defining item logic, code creation and brief data creation, whilst ensuring a user-friendly interface outcome.
Develops necessary analysis to determine pricing and discounting strategy to provide greatest financial performance.
Provides direction and recommendations in support of data management system functionality and usage.
Co-creating marketing assets, key messaging, features and benefits.
Project managing the market launch process of assigned projects including the creation of Market Launch Plans.
Manages marketing and design resources, activities and infrastructure to deliver the agreed product marketing objectives.
Creates necessary product sales support and training information including product feature summaries, competitive evaluations and pricing comparisons.
Good interpersonal skills. Able to work within multi-disciplinary teams of people on development, cost-saving, marketing and product enhancement projects.
The Successful Associate Product Manager will have the following:
Bachelor's Degree in Marketing, Business Administration, or Interior Design.
2+ years of experience in product management / product marketing or related experience.
Excellent written and verbal communication and interpersonal skills.
Understanding of full marketing mix, with proven practical experience.
Highly competent with Microsoft Office applications including Excel and PowerPoint.
Experience of B2B marketing and ideally channel marketing.
The successful Associate Product Manager based in Melksham will receive:
£22,000 - £27,000