Senior Paid Search Executive
My client is one of the largest Charities in the U.K providing high quality support and care to people with particular conditions. Based in London my client an established and seeking a Senior Paid Search Executive to lead on paid search in collaboration with junior and senior team members.
The key responsibilities for this Senior Paid Search Executive based in London are:
- Analytics management
- Delivering against the paid search strategy
- Continuous optimisation
- Stakeholder, Agency management
- PPC & paid social campaign management
The successful Senior Paid Search Executive will:
- Manage the Analytic's internally, and be the expert in digital channel analytic's
- Manage PPC & paid social campaigns partnered with agencies.
A demonstrable in-depth understanding of search engine marketing strategy, methodology and best practices with knowledge in all elements of Paid Search from campaign elements, match types and targeting to ad formats
Good knowledge of end-to-end campaign creation & optimisation (search query reports, testing, gap analysis, etc.)
An understanding of PPC (DoubleClick Search/ AdWords/ Bing) and Google Analytics.
The is a permanent role based in London paying circa £35,000 per annum + additional benefits. My client is from the Not for Profit and Charities sector, Charity sector experience is not essential.