Head of Marketing Planning, Strategy and Insight

Location
London
Salary
£63000 - £65000 per annum
Posted
10 Jul 2019
Closes
07 Aug 2019
Ref
14030103/001
Function
Marketing
Hours
Full Time
Contract Type
Permanent

A very high profile government organisation

Description

  • To lead and manage the development of annual marketing strategies, working closely and collaboratively with other teams to define the role of marketing and in the delivery of campaigns.
  • To develop and promote a deep understanding of and insight into the audience(s) associated with each focus of activity.
  • To develop understanding of audiences within the marketing function and wider directorate.
  • To lead on strategy on key projects and across the Marketing departments, working with Directors on key pieces of departmental strategy.
  • To lead on planning and developing insight-based marketing strategies based on quantified business targets and SMART objectives.
  • To commission cross-cutting research including qualitative techniques such as ethnography and quantitative techniques such as shopper basket analysis as well as digital analysis such as social media listening.
  • To ensure each campaign, activity and channel is fully evaluated and that this evaluation is acted upon to drive continuous improvement in marketing.
  • To commission specialist evaluation advice including a range of methodologies, such as econometric analysis, agent-based modelling and field experiments.
  • To lead the evaluation strategy of marketing programmes and oversee implementation of all evaluation activity.
  • To oversee the preparation of submissions to the Cabinet Office and the evaluation cases submitted to follow up.
  • Motivate, lead and inspire a team of planning and market research specialists, working closely with a second Head of Marketing Strategy and Planning and the Deputy Director.

Profile

  • Proven track record of planning, evaluating social marketing programmes or campaigns at a senior level.
  • Experience of designing, implementing and evaluating local marketing pilots with a view to roll-out at a national scale.

  • Expertise in behaviour change theory and experience of applying models.

  • Track record of achieving results and affecting change working within complex approvals system.

  • Experience of using negotiation and influencing skills across a range of sectors to ensure programme objectives are met.

Job Offer

Salary of £63,000 - £65,000 per annum. Will consider permanent or fixed term contract for candidates.

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