Head of Marketing and Communications

Location
London
Salary
£50,000-£53,000 (inclusive of london weighting)
Posted
03 Jul 2019
Closes
03 Aug 2019
Ref
MPSZ14025032
Function
Marketing
Hours
Full Time
Contract Type
Permanent
  • Line management of 2 people and a wider Marketing function of 5 people
  • Varied and exciting position with a great charity

About Our Client

Ronald McDonald Houses enable families to maintain a degree of normal life while their child is undergoing medical treatment in partnered specialist children's hospitals across the UK.

In the UK, Ronald McDonald House Charities UK was established as an independent charity in 1989. Our Houses not only provide families with accommodation, but with a space where they can rest, cook and take time out from the hospital, so they can continue to stay strong for their child. Children that require specialist medical care often have to travel long distances to receive treatment. Our Houses are located next to partnered NHS hospitals; we run 12 Houses and there are a further three that are locally operated by independent charities.

Job Description

Key responsibilities

  • Develop integrated MarComs strategies in consultation with the Trustees, to substantially broaden and deepen awareness of the Ronald McDonald House Charities UK brand
  • Develop campaigns to communicate and engage with key audiences
  • Ensure a compelling outcome from the combined efforts of multiple expert suppliers in the areas of advertising, PR and digital
  • Act as the lead on crisis communications, offering advice to colleagues, devising media statements and briefing spokespeople
  • Support the Marketing and Communications Manager to develop a targeted PR strategy that aids traffic building and raises awareness of our work amongst key audiences
  • Assume responsibility for promoting all new Ronald McDonald House builds, devising the plan, working with a PR agency for key milestones, sitting as part of the CFT and instructing the Marketing and Communications Manager
  • Act as guardian of all external and internal communications, ensuring they are on brand and on message, driving a coherent brand experience across all funder and service touchpoints
  • Working with our key corporate supporter, McDonald's, ensuring the Charity is a part of the marketing and communication plans
  • Work with the Income Generation team, to ensure their needs are adequately met and teams are appropriately supported
  • Upskill the Marketing and Communications Team, identifying areas for development and putting a plan in place to provide adequate support
  • Manage and deliver the Marketing and Communications budget for 2019 and develop the budget for 2020

The Successful Applicant

Knowledge and Experience:

  • Minimum 10 years of experience in marketing and communications
  • Minimum of 2 years of experience in a senior management position
  • Demonstrable experience of promoting an organisation through integrated marketing and communication strategies
  • Experience with brand development
  • Experience with line managing multiple people

Skills and Abilities:

  • Ability to work independently in a strategic role, whilst being a key supportive member of the senior leadership team
  • Excellent interpersonal skills with the ability to work collaboratively across teams
  • Excellent oral and written communication skills in English
  • Excellent project management skills
  • Adept at developing strong working relationships

What's on Offer

This role is based in East Finchley (right next to the station)

£50-53k (this includes a London weighting) plus a discretionary bonus

12month FTC Maternity cover (Full-Time)-  Semi-flexible hours - 8am-4pm, 9am-5pm and 10am-6pm

Great benefits. Some include:

Private healthcare
Free lunches
28 days holiday rising to 30 after 5 years of service
Summer working hours - The office closes at 1pm on Fridays in June, July and August


Where specific UK qualifications are required we will take into account overseas equivalents. All third party applications will be forwarded to Michael Page.


  Ref Code: MPSZ14025032Z 

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