Director of Supporter Marketing and Engagement
The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies. We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives. Within the UK, the British Red Cross operates through about 3,500 staff and over 20,000 volunteers.
The way we enable our supporters to connect with our mission and work is changing. A combination of increasing competition, new regulation, new opportunities from technology and higher consumer expectations means we need to adapt. Our approach needs to be based on offering a great experience that inspires supporters to connect with us at different stages of their life in different ways and as our new Director of Supporter Marketing and Engagement, you will play a central role in delivering this.
This is a significant role leading a department that is responsible for two thirds of our income. It requires an experienced leader who can bring fresh thinking to our supporter journey, deepening our insight into what motivates them and inspiring a committed and substantial team through a period of transformational change. You may currently be operating in the charity or private sector but, regardless of background, you will bring an outstanding track record in consumer marketing and strategies for growth, with the ability to communicate and influence across a large and complex organisation.
We want our supporters to know that there is something every single one of them can do to help – and that we are here to channel their kindness where it can have the most impact. If you think you have the personal commitment, passion and experience to help us do this, we look forward to hearing from you.
Closing date is Monday 22nd July 2019.