Digital Communications Manager

£40000 - £45000 per annum + pension
31 May 2019
28 Jun 2019
Full Time
Contract Type

Based in London, this client is a UK-leading service provider. Committed to excellent care, they treat people in over 30 locations in and around London, allowing patients better access closer to home.

They are a national and international centre for research into conditions and treatments, leading one of the strongest and most extensive research programmes in the world. Together with their partners, they have one of the highest measures of scientific productivity and impact in the world for their specialisms.

Finally, their experts provide teaching and training for a wide range of health professionals, including clinicians from around the world who come to learn from them.


Fitting into a bustling Communications team, the Digital Communications Manager helps engage nearly 2,500 staff, 750,000 patients, as well as national media and other NHS organisations. Key responsibilities involved:

  • ensure every page of content is reviewed and improved, updated or replaced
  • benchmark plans against the websites of peer organisations in and outside the NHS and the UK
  • support the implementation of any new site, ensuring there is a smooth transition from the old website/intranet to the new
  • monitor traffic to the website using analytic tools and produce regular reports for the communications team and other colleagues on statistics and key performance indicators; contribute to quarterly reports to the management executive
  • with the digital officer, operate the content management system for the website, keeping the site updated and ensuring the website accurately reflects the services offered by the whole network
  • lead a project to devolve some limited operating capabilities to the various clinical and
  • exploit all appropriate social media platforms to promote their expertise and bring it as close to patients, supporters, other stakeholders and the general public as possible
  • help ensure that communications plans use many of the opportunities that social media provides to engage patients, supporters, other stakeholders and the general public in helping the trust shape its plans
  • create a content strategy for social media to support further promotion of the brand and values and spread messaging
  • support the implementation of the new intranet, ensuring a smooth transition from the old intranet to the new, operating both alongside each other for a period if necessary and ensuring that the site displays best practice in all respects, particularly access guidelines
  • With the digital officer, research, cost and recommend digital platforms for routine communications, eg staff e-bulletin, supporters and members' newsletters, to improve two-way communication with key stakeholder groups and provide analytics to support effective evaluation
  • Line manage the digital officer, ensuring all output is consistent with the brand, ensuring their work is consistent with the trust's values and further develop the trust's digital offering


To be happy and successful as the Digital Communications Manager, ideally you'll have experience of:

  • Managing direct reports
  • Website development
  • Website management and content management systems
  • Proven organisational and project management
  • Proven writing and editing of a high standard
  • Maintaining effective relationships with organisational leadership
  • Research and evaluation methods and techniques
  • Branding
  • Commissioning of website/intranet
  • Working with sensitive/confidential issues
  • Specialist knowledge underpinned by theory and experience of communications, media, PR and marketing processes and techniques
  • Specialist knowledge of digital communications theory
  • Crisis communications
  • Brand architecture
  • Basic NHS functions, structure, issues and values
  • Prior public sector and government understanding
  • Search engine optimisation
  • Google and other analytics programs

Job Offer

The successful candidate will secure a 12 month Fixed Term Contract, earning up to £45,000.

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