Head of Market Activation
- Employer
- Michael Page
- Location
- Greater London
- Salary
- Negotiable
- Closing date
- 28 May 2019
View more
- Function
- Marketing
- Sector
- Professional & Commercial
- Hours
- Full Time
- Contract Type
- Permanent
Job Details
Leading consumers goods business with strong brand presence globally and impressive growth targets!
Description
Strategy
Execute the b2b marketing strategy and deliver the company's growth objectives.
Develop and deliver joint Omni-channel marketing programmes to commercial team
Along with the sales team, identify and deliver the brand within international destinations, and support with activation solutions
Brief and deliver content requirements to elevate the brand in all channels
Adapt products and collections, into tailored, targeted selling stories
Communication
Own the narrative and communication of all brand messaging through sales and to commercial partners
Present new NPD to the market (internal and externally), with all required information, on time and with authority
Marketing Budget
Manage allocation of and ensure on-going stakeholder adherence to budget, reporting quarterly to the Board
PR
Manage the integration (with our digital PR strategy), performance and management of all consumer-related PR activities, including 3rd party agencies, present and future (all markets)
Development content with the BD and HoB, implement, manage and report on a digital PR strategy for all platforms, channels and professional bloggers/vloggers to measurably raise brand awareness and customer loyalty in line with objectives.
Manage effective relationships with communication agencies (PR, bloggers, advertising) and co-ordinate consumer activity plans.
Guidelines
Police the brand in the b2b arena, monitor and ensure adherence to company Brand Guidelines, E-Commerce Guidelines and, in conjunction with the BD, Visual Merchandising Guidelines in accordance with brand standards
Research
Ensure you are up-to date with market, competitor, consumer insights and trends
Understand our distribution and how to leverage opportunities within
Manage Market Research partners and associated budgets as required
Reporting
ROI analysis and reporting on activities against plan, presenting results and recommendations to the Executive Board and commercial teams
Profile
Skills/ Qualifications
Proven experience in a trade/customer/channel activation capacity in Consumer Goods/FMCG
Proven project management with the ability to prioritise
Excellent verbal, written, listening, communication and presentation skills
Strong numeracy skills
Budget maintenance
Exceptional attention to detail
Proven track record within a trade marketing environment
Demonstrable understanding of how to market a premium brand with requisite experience
Proven problem solving skills
Strong focus on quality and standards of excellence
BA (hons) degree
Job Offer
There is a competitive package on offer of up to £65k + benefits.
Company
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