Brand Manager

Location
Berkshire
Salary
£30000 - £36000 per annum
Posted
23 Apr 2019
Closes
21 May 2019
Ref
14010747/001
Function
Marketing
Hours
Full Time
Contract Type
Permanent

Leading, global FMCG food business with an incredibly dynamic, fun, collaborative and supportive working environment!

Description

Key Responsibilities:

  • Create and shape brand positioning and marketing strategy for the brand portfolio.
  • Lead and drive key new product and pipeline development, working closely with sales, trade marketing and international brand teams and global factories.
  • Develop media planning and consumer marketing activation, including digital/social campaigns, PR and experiential.
  • Support the Sales function in achieving brand and portfolio objectives.
  • Analyse data from various sources to build key brand, retail, shopper and consumer insights.
  • Retail visits in the UK market to identify opportunities to strengthen brand development and positioning.

Profile

Key Requirements:

  • Experience within Product/Brand Marketing (FMCG preferred but not essential)
  • A positive 'can-do' attitude with a creative flair
  • Team player with ability to build strong relationships
  • Strong analytical skills (IRI/Nielsen preferred but not essential)
  • Strong experience in creative/production processes, design and implementation, research and development
  • A good understanding of advertising agencies and the ability to plan, measure and execute marketing campaigns and strategies
  • Strong understanding of product marketing and good experience in managing the marketing of a product and liaising within teams and external agencies ATL/BTL
  • High level of personal organisation and attention to detail
  • Self-motivated and able to work to own initiative, capable of problem solving in fast-paced environment
  • PC literate - in particular Excel and PowerPoint
  • Excellent verbal and communication skills
  • Degree educated (Business/Marketing preferred) plus additional marketing qualification preferred

Job Offer

There is a competitive package on offer and an unrivalled opportunity to work on a super exciting brand!

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