PR Executive

Location
Hertfordshire
Salary
£26000 - £30000 per annum + Benefits
Posted
18 Apr 2019
Closes
16 May 2019
Ref
14010468/001
Hours
Full Time
Contract Type
Permanent

A well recognised and award winning global online grocery retailer.

Description

  • Managing the daily product placement strategy, proactively working with the buying team to ensure their extensive range is featured regularly featured across top tier traditional, online and social media.
  • Responding to media opportunities and incoming enquiries from journalists.
  • Building direct relationships with key journalists across target media to ensure that you remain as the 'go to' retailer to promote.
  • Uncover interesting trends and data that can be used to fuel the press office.
  • Working with the Marketing and Social Media team to exploit opportunities across all marcomms channels.
  • Monitoring the news agenda to report any hot topics and potential opportunities.
  • Coverage logging and reporting.
  • Writing media materials including press releases, quotes and reactive statements.
  • Maintaining press kit materials and PR coverage reports and the value tracker.

Profile

* 1+ years media relations experience gained in an FMCG or Retail environment at a respected consumer PR agency.
* A degree in English OR Journalism OR Humanities.
* Experience establising and maintaining both traditional and social media contacts. Food and lifestyle media being an advantage.
* Proven ability to write well and prepare information to a high standard.
* Experience of prioritising tasks and setting expectations with media and internal stakeholders.
* Able to demonstrate a knowledge of food trends and developments.
* Interest in generating creative ideas for food.
* Excellent stakeholder management.

Job Offer

Benefits include;

  • Pension
  • Life Assurance
  • Private Medical Insurance
  • Employee Assistance Programme
  • Income Protection
  • 23 holiday, increasing to 25 with 3 years of service

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