The Royal British Legion

Supporter Communications & Planning Manager (Fixed Term)

London (Central), London (Greater)
£42,452 (£38,000 per annum plus £4452 London Weighting)
22 Mar 2019
08 Apr 2019
Full Time

Job title: Supporter Communications & Planning Manager (Fixed Term)

Region: London

Directorate: Fundraising

Contract: Fixed Term Contract, Full time. (Parental Leave Cover, 9-10 months)

Salary: £42,452 (£38,000 per annum plus £4452 London Weighting)

About The Royal British Legion

The Legion is at the heart of a national network that supports our Armed Forces community through thick and thin – ensuring their unique contribution is never forgotten. We’ve been here since 1921 and we’ll be here as long as they need us.

Our Values and Behaviours

Does the following describe you?

  • A desire to provide a great customer service and support
  • Come to work each day to be the best you can and to learn and develop
  • An encourager, eager to share your knowledge and experience to help others
  • Enjoy and thrive in working in teams and with others
  • Passionate about supporting the Armed Forces community and honouring their contribution

If so then we would like to hear from you ….

The Role

Join our growing Innovation & Planning Team, as Supporter Communications & Planning Manager. The Innovation & Planning Team is responsible for ensuring the robust and tailored planning of supporter journeys, introducing new fundraising products and the effective management of the fundraising portfolio.

Implementing best in class supporter journeys, the successful candidate will be responsible for the review and development of the Legion’s fundraising communication planning and supporter journeys, using data, insights and profiling systems as well as working in close collaboration with fundraising teams.

We are looking for an experienced consumer facing communications or marketing professional to effectively plan, test and recommend supporter journeys that are supporter centric, to deliver maximum results. Using insights and testing, the successful candidate will be responsible for initiating the development of core messaging, channel selection and positioning in response to the Legions identified audiences. The candidate will also promote the use of data and profiling systems to identify potentially new cohorts for acquisition.

As this new function develops, the candidate will also develop integrated marketing plans, to bring to market new fundraising initiatives created through the Legion’s fundraising innovation process. Working closely with the Marketing Team, the candidate will plan bought, earned and owned routes to market as well as recommend the marketing spend to deliver cost effective CPAs and ROI.

The successful candidate will champion an insight led, test and learn approach, being able to report on insightful trends, bring insights to life and engage a business audience with their recommendations.

The candidate will be joining the Legion at an exciting time of growth and investment in people and teams. You can expect to join a fun, passionate and diverse team with investment in training, development and opportunities to progress.

Please note this is a fixed-term role, covering for Parental Leave.

How to Apply

Please apply clicking ‘Apply Online’

Closing date for this role is 8th April 2019

Similar jobs

Similar jobs