Digital Marketing and Communications Officer

High Wycombe, Buckinghamshire
£24,313.25 to £27,014.59 based on experience
27 Feb 2019
27 Mar 2019
Full Time
Contract Type

Digital Marketing and Communications Officer

Reports to: Head of Communications
Based at: Head Office, High Wycombe
Salary grade table: Specialist (SP5), £24,313.25 to £27,014.59 based on experience
Hours: 35 hours per week. Hours to be agreed with your line manager. Occasional evening and weekend work may be required
Holiday: 36 days holiday a year including bank holidays 
Line management: No direct reports
The role: To deliver engaging online content that gets results.

Key responsibilities
•    Create brilliant and engaging content, tailored to digital personas and audience types, to bring in new audiences and retain our established community
•    Spot opportunities for and develop engaging content for a range of audience types through differing channels, including web, social and print
•    Develop and design assets, including video and as required
•    Co manage and develop content for social media channels 
•    Contribute to digital marketing strategy with tactics that deliver results 
•    Develop and deliver digital marketing campaigns to drive traffic to our website and services 
•    Manage our Content Management System (CMS), tracking conversion rates and adjusting page content and SEO to deliver against KPIs 
•    Monitor and report on analytics including Google Analytics and social media impact to test and learn for optimum reach
•    Plan and deliver email marketing strategy with a regular schedule of activity to grow our engaged audience with relevant and engaging content 
•    Manage volume email marketing account and proactively provide support and training to colleagues
•    Develop and manage relationships with online influencers and case studies to extend our reach
•    Keep abreast of consumer digital behaviour to identify new opportunities  
•    Review new technologies and keep the charity at the forefront of developments in digital marketing.
•    Any other duties as required.

Knowledge, skills and experience
•    Experienced digital marketer with at least 2 years’ experience 
•    Experienced with social media monitoring tools 
•    Experienced content creator of engaging content for a range of channels
•    Experience of bulk email management
•    Analytical skills and responsive to data and applying its learnings 
•    Strategic thinker who can see the bigger picture whilst being operational
•    Understanding of best practice in online marketing strategy
•    Experience of website/CMS systems
•    Use of Adobe suite – Photoshop, InDesign, Illustrator, Premier Pro
•    Excellent PC and web skills
•    A positive, personable and confident communicator
•    Responsible
•    Ability to work on own initiative
•    Motivated, cooperative team player
•    Keen to learn
•    Understanding of stakeholder communications and digital personas
•    First rate organisational skills
•    Excellent attention to detail
•    Confident proof reader with excellent command of the English language

1: General profile
•    Shares own experience/knowledge with others; provides guidance and support to less experienced colleagues
•    May co-ordinate activities of others/a team
•    Completes own role independently or with minimal supervision/guidance

2: Technical expertise; building & maintaining

•    May have developed expertise in one area

2: Technical expertise; applying & anticipating
•    Applies knowledge/skills to a range of activities; acts as a source of specialist expertise to others in work group

3: Client/organisation orientation; client response
•    Interprets client needs and works to meet those needs; promotes an environment for creating organisation opportunities

3: Client/organisation orientation; organisation understanding
•    Is aware of broader internal/external organisation issues; applies these to own role

3: Client/organisation orientation client response; costs
•    Takes action to monitor and control costs within own work horizons

4: Creating & delivering solutions; problem solving
•    Identifies key issues and patterns from partial/conflicting data; takes a broad perspective to problems and recognises new, less obvious solutions

4: Creating & delivering solutions; planning & organising
•    Manages own time and that of others; develops plans for specific work activities in own area over the medium 
term, including forecasting/organising all resource requirements

5: Working relationship; communicating, negotiating & influencing
•    Adapts information/style to the audience, explains difficult concepts clearly, establishes consensus and attains agreement

5: Working relationship; teamwork, coaching & guiding
•    Promotes teamwork; motivates, coaches and guides others; may be informal team leader

5: Working relationship; networking
•    Creates networks outside own area

This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the needs of the charity.

Closing date 24th March with interviews taking place w/c 1 April.

Please apply online with your CV and covering letter.

Please check your email for confirmation that your application has been received and to follow further instructions if applicable.

Simplified Recruitment is a Job Advertising Agency working on behalf of a client. By applying for this position you are giving us permission to pass your CV and covering letter to a third party in relation to recruitment. A full copy of our privacy policy can be viewed on our website.

 Ref: SR504740

Similar jobs

Similar jobs