Marketing Manager

Location
Leicestershire
Salary
£30000 - £35000 per annum
Posted
05 Feb 2019
Closes
20 Feb 2019
Ref
13989793/001
Function
Marketing
Sector
Animal
Hours
Full Time
Contract Type
Temporary

Visitor attraction based near Leicester

Description

Marketing Activity

  • Manage and lead the effective on time and on budget delivery of all marketing activity from the marketing plan. Channels include but are not limited to ATL advertising, PR, All digital marketing channels, eCRM

  • Ensure all key messages and priority of messages is delivered through integrated communications planning

Brand

  • To work with the Head of Marketing to develop the brand position of the organisation and ensure activity is in place and to work towards becoming

  • Be the brand guardian for all communications

Events

  • Work with operations and Head of Marketing to develop and deliver exceptional visitor experiences and events throughout the year

Agency Management

  • Brief and manage all agencies to deliver work to support the marketing plan

  • Conduct weekly updates with all agencies to keep focus on key priorities

  • Report on pre-agreed KPI's for the agency on a monthly basis

  • Attend monthly agency meetings with the Head of Marketing and COO to ensure direction stays on track

Digital Marketing

  • Work with the Head of Marketing to increase the focus on digital and drive forward a predefined digital marketing approach

  • Input in creative ideas to ensure all forms of content remain on message, on brand and resonate with the target audience

Insight

  • Gather and analyse data and insight from customers and ensure the findings shared across the organisation and with the Head of Marketing and Exec to shape future plans and activity

  • Provide weekly progress reports to Head of Marketing

Profile

  • Minimum of 3 years' experience in a broad marketing management role

  • Strong experience managing a variety of marketing agencies

  • Good understanding of media buying and the modern media landscape

  • Experience of having worked with above the line advertising and having monitored and reported on advertising effectiveness

  • Strong ownership mentality and an innovative and creative with a proactive, problem-solving approach

  • Experience using - Google Analytics, Facebook Insights and advertising platform, word press and other marketing platforms would be advantageous
  • Experience of working in marketing within a retail or leisure

Job Offer

Immediate start

Possible temp to perm

£30,000 to £35,000

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