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Marketing Manager

Employer
Michael Page
Location
City of London
Salary
£40000 - £43000 per annum
Closing date
26 Feb 2019

View more

Function
Marketing
Sector
Professional & Commercial
Hours
Full Time
Contract Type
Permanent

Job Details

This prestigious membership organisation is a leading professional body for their industry.

Description

  • Develop and implement acquisition and retention strategies, driving student and member acquisition, progression, conversion and retention, ensuring a healthy pipeline of new, top-quality applicants to the profession
  • Annual review and refresh/redevelopment of the of the retention/education brand, ensuring it's engaging and competitive in the wider recruitment market in order to encourage new prospects
  • Develop and manage relationships with a range of stakeholders including employers, institutions, members and students
  • Ensure all acquisition and retention activity is consistently measured, evaluated and optimised to ensure strategic goals are met and results are reported back to the team and wider boards appropriately
  • Working with colleagues in organisational areas responsible for products in supporting and evolving the organisation's points of differentiation
  • Development of a retention programme of activity - working closely with senior management and other teams to develop a best fit, effective range of collateral and promotional events to help retain the organisation's global student membership
  • Act as a spokesperson in attending and assisting in the occasional delivery of presentations at university, school and national careers events as appropriate
  • Project manage the development of all careers and education marketing material (careers brochures, directories, content for advertising agencies, website and social media content)
  • Engage and manage a network of volunteers on writing case studies, articles and blogs
  • Production of engaging content across all platforms including brochures, web copy, video and social media content for the purpose of acquiring and retaining members
  • Budget management including monitoring and reporting of expenditure in the acquisition and retention areas
  • Conducting market research to identify business development opportunities to raise the profile of the organisation globally including working with employers

Profile

Essential

  • Proven experience of developing and delivering impactful marketing campaigns, with experienced of KPIs being directly aligned to organisational strategy
  • Demonstrable experience of working with B2B and B2C integrated campaigns across multiple channels and markets with an understanding of how insight and technology come together to drive take up of a product, qualification or brand position
  • Experience in organising events, including working with a range of key stakeholders such as staff, volunteers, employers, universities, schools and venues
  • Proven experience and understanding of working across multiple channels including events, email, social media, web, print, etc
  • Strong project management skills with ability to work on multiple tasks at one time and work to deadlines
  • Excellent communication and interpersonal skills with the ability to build strong relationships with stakeholders as well as working collaboratively with colleagues across the organisation
  • Willingness to travel to careers events around the UK and the rest of Europe as necessary
  • Experienced user of Microsoft Office, in particular Word, Excel and PowerPoint
  • Creative thinking and problem solving skills
  • Tact and diplomacy in dealing with often sensitive information
  • CIM qualified to Professional Diploma

Desirable

  • Experience of working within professional services or membership bodies
  • Experience of presenting to groups of stakeholders, including potential students, management and other stakeholders as required
  • Experience of working in an organisation with volunteer input
  • Some experience / knowledge of global markets

Job Offer

This organisation is looking to offer a salary of between £40,000 and £43,000.

Company

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