Insight & Analytics Executive
- Employer
- Michael Page
- Location
- West Yorkshire
- Salary
- £25000 - £34000 per annum
- Closing date
- 14 Feb 2019
View more
- Function
- Marketing
- Sector
- Professional & Commercial
- Hours
- Full Time
- Contract Type
- Permanent
Job Details
The client is a Global Leader in the Professional Services industry.
Description
The Insight Executive will have the following responsibilities:
- Develop insight using qualitative and quantitative data.
- Understanding of planning, executing and optimising digital marketing channels; including web, paid/organic social, digital display and paid search
- Experienced at using large data sets to develop insights
- Knowledge of using digital channel engagement data to understand channel attribution and to recommend potential optimisation's to activity
Profile
The successful Insight Executive based in West Yorkshire will have the following:
- Digital marketing background
- Experience of campaign KPI development and engagement forecasting across digital channels, using tools such as Google Ads, Facebook Business Manager and LinkedIn Marketing Solutions
- Knowledge of using digital channel engagement data to analyse channel attribution and to recommend the optimisation's required to improve engagement
- Experience in cleansing, joining and maintaining complex data sets from multiple sources
- Able to interrogate data using analytical techniques in Microsoft Excel, or in a BI platform such as Google Data Studio, Microstrategy or Tableau.
Job Offer
Full time permanent position paying a competitive salary with fantastic progression opportunities within the business.
Company
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