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Insight & Analytics Executive

Employer
Michael Page
Location
West Yorkshire
Salary
£25000 - £34000 per annum
Closing date
14 Feb 2019

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Function
Marketing
Sector
Professional & Commercial
Hours
Full Time
Contract Type
Permanent

Job Details

The client is a Global Leader in the Professional Services industry.

Description

The Insight Executive will have the following responsibilities:

  • Develop insight using qualitative and quantitative data.
  • Understanding of planning, executing and optimising digital marketing channels; including web, paid/organic social, digital display and paid search
  • Experienced at using large data sets to develop insights
  • Knowledge of using digital channel engagement data to understand channel attribution and to recommend potential optimisation's to activity

Profile

The successful Insight Executive based in West Yorkshire will have the following:

  • Digital marketing background
  • Experience of campaign KPI development and engagement forecasting across digital channels, using tools such as Google Ads, Facebook Business Manager and LinkedIn Marketing Solutions
  • Knowledge of using digital channel engagement data to analyse channel attribution and to recommend the optimisation's required to improve engagement
  • Experience in cleansing, joining and maintaining complex data sets from multiple sources
  • Able to interrogate data using analytical techniques in Microsoft Excel, or in a BI platform such as Google Data Studio, Microstrategy or Tableau.

Job Offer

Full time permanent position paying a competitive salary with fantastic progression opportunities within the business.

Company

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