Let’s take on dementia together
Alzheimer's Society is the UK's leading dementia charity. We provide information and support, improve care, fund research, and create lasting change for people affected by dementia.
Position: Direct Response Marketing Officer - Memory Walk
Location: Flexible across England, Wales and Northern Ireland
Contract type: Full Time, Permanent
Hours: 35 per week
Salary: £28,283 to £32,908 actual per annum depending on location
Closing date: 24 January 2019
Interview date: 1 February 2019
About the role:
We are looking to recruit an experienced direct response marketing officer join the Mass Participation fundraising team focusing on Memory Walk, the Alzheimer’s Society’s flagship mass participation fundraising event, which continues to grow year on year.
Memory Walk is a series of sponsored walks, with an income target of £9m and a participation target of 120,000 this year. Memory Walk is a sector leading event and is now one of the top five Mass Participation charity events in the UK.
You will lead on the planning delivering all aspects of Memory Walk marketing plans. Focusing on implementation of the paid, owned and earned marketing channels aimed at driving participants to sign up and take part, including direct mail, OOH, telemarketing and email marketing. At the same time heavily supporting the Direct Response Marketing Manager through creative and paid media activity, ensuring it is in line with external market trends and meets growth objectives.
Working as a part of the team in a fast paced and responsive environment, you will possess good time management and negotiation skills. It goes without saying that you will have great communication skills as you will be engaging with colleagues at all levels across the Society as well as members of the public as well as external agencies and our partners.
With your strong attention to detail, pro-active nature and ability to build successful relationships, you will quickly establish yourself as a key member of the Mass Participation Events team.
Mass Participation Fundraising products and events are crucial to the Society’s fundraising strategy and the support we give to people affected by dementia, so if you are a fundraising or marketing professional who is highly motivated, organised and enthusiastic about making a difference we would love to hear from you!
Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely. All contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society.
Alzheimer’s Society is committed to equal opportunities.
You may have experience of the following: Marketing Officer, Direct Marketing Executive, Marketing Executive, Direct Marketing, Charity, Charities, Third Sector, NFP, Not for Profit, Marketing Assistant, Events Assistant, Fundraising Officer, Fundraising, Digital Marketing Assistant, etc.