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Fundraising Development Lead

Employer
Comic Relief
Location
London (Central), London (Greater)
Salary
£45-£49,000pa
Closing date
19 Jan 2019

Job Details

Fundraising Development Lead

1 year Fixed Term Contract
£45-49,000pa

London SE1

Comic Relief is becoming a creative agency for a social change, an agency that is proud to be bold, confident and even edgy. We want to harness creativity to better effect, value our brands, embrace talent, connect globally, engage and empower many more people in our mission.

As one of the nation’s most loved brands Comic Relief is at an exciting and transformational stage in its development.

Whilst super serving our existing audience with refreshed comedy content and entertaining ways to give and participate though our flagship events of Red Nose Day and Sport Relief we are looking to develop new ways to engage new and existing audiences to attract the next generation to care, buy, do and donate.

We are looking for a Fundraising Development Lead to co-lead on a new direction for Comic Relief's fundraising strategy. We're developing initiatives beyond our campaign period, across Digital, Broadcast and Donor communications, and we're looking for a digital fundraiser with people management experience to take on that challenge!

PURPOSE OF JOB:

The Fundraising Development Lead, with the Head of Public Fundraising, will lead the strategic direction, and be accountable for fundraising income across Digital, Broadcast, and Donor communications during campaign and year-round, in line with our social change policy.

Key responsibilities:

  • Develop and lead Comic Relief’s public engagement strategy in the UK, to enable overall income to grow year on year from both our flagship campaigns and year round income. Activities include direct giving through broadcast programming, individual sponsorship of our challenges and digital fundraising initiatives
  • Work with the Creative Leads for Red Nose Day, Sport Relief and New Ventures to determine the best initiative and income targets for both campaign and year-round income, segmented by audience and channel
  • Work cross organisationally to identify the most appropriate content, donation mechanism and proposition for Comic Relief’s Public Engagement strategy
  • Create a clear annual fundraising plan detailing activity to meet agreed targets
  • Maintain an overview of fundraising policies and processes ensuring they are aligned with legal compliance and best practice in fundraising
  • Lead and manage the team by setting clear performance objectives and KPIs including income targets.
  • To work closely with colleagues in Brand and Creative and Events and New Business to provide fundraising expertise to the wider management activity.
  • Manage and report against the public fundraising income and expenditure budget as well as other KPI’s to actively manage a portfolio of activities, maximising response.

Essential Experience and Competencies:

  • Experience of leading and managing employees within a matrix management structure
  • Significant digital fundraising experience specifically on mass-participation events and broadcast propositions
  • Proven track record in managing big figure fundraising targets and growing income
  • Exceptional networking, negotiating, influencing and persuading skills
  • Think strategically and be able to evaluate decisions in the short, medium and long term
  • Effective Communication skills, written and oral – including strong presentation skills
  • Building and sustaining effective working relationships both internally and externally.

To apply please visit our website via the link.

Company

Our mission, thanks to our comedy heritage and the fantastic relationship we enjoy with the BBC, is 'positive change through the power of entertainment'.

And our biggest tool, in trying to achieve these two goals, is the ability to inspire people across the whole country especially those who don’t normally do charity - to do charity.

As the world has changed and become more complex over the last two decades, so Comic Relief has had to adapt and change too but the fundamentals remain the same - a just world free from poverty. In trying to achieve that vision we make this promise to the people who make those efforts possible - our supporters:

"In order to run itself in a professional and effective way Comic Relief incurs necessary costs. Raising funds, making grants and organisational overheads cost real money.

Despite these costs, Comic Relief is still able to promise that for every pound the charity gets directly from the public, a pound goes to help transform the lives of people living with poverty and social injustice. If Sport Relief raises £20 million, Comic Relief will spend at least £20 million doing just that.

It can make this promise because its operating budget is covered in cash or in kind from all types of supporters like corporate sponsors and donors, suppliers, generous individuals and government (including Gift Aid) as well as from investment income and interest"

AND IF YOU'VE GOT A FEW MINUTES TO SPARE HERE'S THE MORE DETAILED ANSWER:

Comic Relief is obviously a charity - but it's also a business too.

The money we raise is allocated to a wide range of grants and social investments aimed at delivering real and long-lasting change to the poorest, most vulnerable people at home and across the world; as well as informing the public and young people in particular about global citizenship and the underlying causes of extreme poverty.

That money comes in from a number of different sources. Traditional charitable fundraising obviously plays a vital role. The public contribute to Comic Relief's annual campaigns by raising money through sponsorship and by making donations online, by post, by telephone and through major banks and building societies. This support, from almost the very day Comic Relief was formed, has been both humbling and inspirational.

On the business side of things, Comic Relief works with key corporate partners to produce products and promotions that are profitable. The clearest example of this is the Red Nose that is the emblem of Red Nose Day.

Where possible these products tie-in with the charity's commitment to delivering benefits to poor farmers and producers. The Red Nose Day 2007 T-shirt for instance was made with fair trade cotton from Mali, Cameroon and Senegal and there will be a fair trade Maraba Bourbon coffee grown in Rwanda, a country to which Comic Relief has had a clear commitment since the appalling genocide of 1994.

Another way Comic Relief raises funds is via the creativity made available to the charity. Comedians from time to time offer access to key brands like Little Britain for commercial exploitation. The charity also develops and owns key sub-brands like Robbie the Reindeer and Monkey, both of which deliver a revenue too.

Company info
Website

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