Senior Digital Marketing Officer

Location
Cambridgeshire
Salary
Up to £30,000
Posted
03 Dec 2018
Closes
03 Jan 2019
Ref
NH18802
Hours
Full Time
Contract Type
Permanent

Senior Digital Marketing Officer, Cambridgeshire paying up to £30,000

This wonderful charity has exciting plans for continued development and growth and they now have a fantastic opportunity for someone to join their team as Senior Digital Marketing Officer Reporting directly into the Director of Fundraising who is very supportive and encouraging! This role will play a key part in growing their digital communities and inspiring new supporters.  They are looking for a confident, hard-working and experienced digital marketing professional who is able to make a tangible difference to their digital presence and supporter income.  

Role Summary:

  • To develop, implement and optimise targeted marketing campaigns across digital channels to support the organisations fundraising targets
  • Produce and execute content plans to increase support and engagement across the charities social media platforms
  • Manage and develop  the website, SEO/PPC  and e-mail marketing  to support the needs of the organisation and improve experience and increase income
  • Manage all agencies and suppliers to ensure the successful production of all marketing related campaigns and projects
  • To monitor and report on all digital activity to guide decision making and make evidence based recommendations for future investment and activity
  • To identify and develop key audiences refining content and strategy to attract and retain support
  • Support the execution and development of  brand identity and personality
  • Produce, implement and develop the charities e-mail marketing plans including the production of the e-newsletter
  • Support the production and implementation of the Fundraising and Marketing strategic plan

Skills and Experience:

  • A strong grasp of current marketing tools and strategies and the ability to lead integrated campaigns from concept to execution
  • Experience of identifying key audiences and devising campaigns that engage, inform and motivate action to both acquire and retain donors
  • Experience of effectively utilising Content Management Systems, Google Analytics , SEO/SEM, digital advertising
  • Experience of monitoring and reporting on marketing activity
  • Good design knowledge and ability to manage the creative process effectively
  • Excellent copywriting skills with the ability to write persuasive and compelling copy
  • Excellent computer, language and writing skills
  • Very high attention to detail and degree of accuracy
  • Excellent IT skills, particularly with Microsoft Office and the internet in order to be self-sufficient  with marketing related activities

Personal Attributes:

  • Highly organised, with the ability to lead a team
  • Ability to work collaboratively and be a good team player  
  • Strong communication skills with the ability to communicate consistently and effectively across all relevant areas of knowledge and expertise
  • Positive and supportive attitude
  • Ability to Multi-task and be flexible
  • Take a Proactive and creative approach
  • Full driving licence with own transport is advantageous

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