Email Marketing Lead

Location
London
Salary
£38000 - £41000 per annum
Posted
29 Nov 2018
Closes
29 Dec 2018
Ref
27254
Function
Marketing
Hours
Full Time
Contract Type
Permanent

  • Plan and manage the email marketing calendar, segmented email marketing campaigns, email automated journeys and triggered emails.


  • Proactively recommend changes and improvements to email templates and strategy.


  • Implementation of email marketing from planning, briefing, amendments, testing, sign off, deployment and reporting.


  • Use dynamic content & segmentation strategies to deliver relevant and personalised content in order to drive customer engagement and increase supporter lifetime value.


  • Developing and improving existing supporter segmentation and ensuring delivery of the right message at the right time.

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