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Consumer Marketing Director

Employer
Michael Page
Location
Bristol
Salary
£75000 - £110000 per annum
Closing date
25 Dec 2018

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Function
Marketing
Sector
Education
Hours
Full Time
Contract Type
Permanent
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Job Details

A well established organisation with a HQ in South West and offices based in London.

Description

They Key responsibilities for the Marketing Director include:

  • Deliver growth in Subscription and Acquisitions.
  • Undertake periodic analysis of markets, channels, customers, competition and other environment factors to define a go to market strategy appropriate for existing and new products in terms of customer segments, geographies and channels regularly evaluate the market for the products in each geography (UK & US).
  • Interface with relevant contacts in the Organisation network to identify further geographic expansion opportunities.

  • Work with Sales leadership to develop the appropriate go to market strategy for each geography.

  • Ensure the appropriate marketing mix (roadmap, pricing strategies and promotional/ communication initiatives) is implemented to ensure maximum ROI out of that geography.
  • Communicate with external partnerships to strengthen the brand and proposition.
  • Deliver strong 3-5 year marketing plan - Growth, sustainability and partnerships

    • Profile

    The successful Consumer Marketing Director will:

    • Track record of subscription and customer acquisitions.
    • You will be a results-driven marketing executive who is excited by the opportunity to make a significant impact in business creation (marketing/digital).
    • You will have a strong background and understanding around customer acquisition and customer subscription.
    • You will have strong networking skills with a collaborative style able to tie together business unit objectives with corporate initiatives and functions.
    • You will be an effective communicator and consensus builder, Customers / partners network, focused on results, and willing to take calculated risks to exceed business goals.
    • You will have hands-on experience
    • You will have a track record of driving digital change in a large organisation and comfortable with a data driven approach.
    • You will have an effective management style to drive the most out of your team and deliver a collaborative culture.

    Job Offer

    Consumer Marketing Director will receive:

    £75,000 - £100,000+

    + Benefits

    Company

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