Head of Marketing- Social change and Arts organisation

Recruiter
Harris Hill
Location
London
Salary
£55k - 75k per year
Posted
19 Nov 2018
Closes
17 Dec 2018
Ref
HQ00038477
Contact
Hannah Whittington
Function
Management, Marketing
Hours
Full Time
Contract Type
Permanent

Head of Marketing - Social change and Arts organisation
Central London
35 hours per week £55,000- 75,000

Harris Hill are proud to be recruiting for this exceptional role for an organisation who have been at the forefront of social change for hundreds of years. The organisation encourages and facilitates collaboration between networks on innovative solutions for today's most pressing social challenges through activities including cutting-edge research, a dynamic Fellowship, global ideas platform and an award-winning journal.

The role
The Head of Marketing will work in close co-operation with senior managers and other colleagues to ensure consistency of brand messaging across our different platforms. They will plan the most effective ways of marketing and promoting the organisations work to internal and external stakeholders, partners and wider public. As well as overseeing all marketing activities and ensuring quality control, they will take responsibility for monitoring and measuring impact.

Key responsibilities
Develop and implement the marketing strategy aligned with the overall strategy.
Work in collaboration with senior managers and other colleagues to devise innovative processes and tools that communicate and engage people in the work of the charity and to ensure consistency of the brand experience
Work with all departments to identify new revenue streams through the marketing of new and existing products and services.
Work within the framework set by the Director of Development and the Director of External Affairs to regularly conduct market research and to become proficient in analysing data from marketing processes, and making adjustments to and recommendations on products and communications accordingly.
Work with the Director of External Affairs and the Head of Digital to develop and adapt the marketing processes utilising sophisticated online marketing tools
Centralise marketing knowledge and insights and maintain close liaison with all departments on marketing activities in what is a complex ecology of platforms and outputs.
Monitor and report on the effectiveness of marketing campaigns.
Lead and manage the effective and efficient production of all corporate materials.

Who we're looking for

To be an ideal candidate for the role, your background will include the following:

Successful track record in devising and implementing effective marketing strategies at a senior level
A keen knowledge of researching and analysing market trends including new digital opportunities
Proven ability to identify new target audiences and reach them effectively through a range of channels
Proven ability to implement digital marketing across an organisation and engage customers and stakeholders effectively at scale
Strong practical understanding of measuring the effectiveness of campaigns across a range of online and offline channels, including web analytics and online conversion.
Proven track record in working in a fast-paced environment and against tight deadlines
Understanding of the opportunities and challenges of working in the context of a membership organisation
Results-driven, with initiative and a can-do attitude.
Excellent project management and presentation skills.
Excellent interpersonal skills, and ability to relate to and work effectively with colleagues at senior level
Strong motivation and ability to learn new skills and keep abreast of new developments in marketing, communications and digital technologies.
Excellent writing and verbal communication skills
A creative approach

To apply, please contact Hannah.whittington@harrishill.co.uk
We will consider flexible working requests (regarding both work location and hours of work), particularly for those with caring responsibilities or those in education.

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