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Digital Strategist & Planner - Retail

Employer
British Heart Foundation
Location
Camden
Salary
Up to £44000 per annum + benefits
Closing date
28 Nov 2018

View more

Function
Marketing, PR & Communications
Sector
Health & Medical
Hours
Full Time
Contract Type
Contract

Job Details

The British Heart Foundation (BHF) is driving a period of dynamic digital change and growth. Our Senior Leadership team has announced the ambition to deliver £50 million in digital revenue from key product portfolios by offering world-class digital experiences that achieve greater impact for research and BHF customers.

We're looking for an experienced and talented Digital Strategist and Planner to join our ambitious digital team to advise on media planning and buying for a multi-million pound digital portfolio of retail campaigns.

About the role

The BHF is the largest charity retailer in the UK. Your job will be to lead on developing our local marketing strategy and working with the Retail marketing team to create innovative campaigns that recruit volunteers and drives footfall and donations to our stores.

You'll get to open up new territories for existing propositions, launch new products and be a source of digital strategic thinking, but you'll also work with other strategist planners to coordinate integrated, organisational-wide, media plans and strategies.

About you

Possessing extensive experience in media planning and buying, as well as an excellent understanding of how all channels work together as part of the multi-channel mix you'll have advanced knowledge of digital channels, media providers and integrated campaign planning.

With strong knowledge of personalisation, marketing automation, A/B and multivariate testing and performance marketing tactics, you'll also have previous integrated experience in advertising/marketing agency or a related area on B2C campaigns matched by a proven track record delivering effective campaigns and creative that resonate with target audiences.

You'll have excellent communication skills, able to develop strong working relationships with key colleagues and have previous experience creating and presenting strategic and creative concepts for new digital product propositions.

About us

Since we were founded, our research has helped turn the tide on heart disease. In the 1960s, 7 in 10 people died of their heart attack. Today, thanks to medical breakthroughs, 7 in 10 survive. Genetic testing helps identify, and pacemakers help control, potentially life-threatening heart conditions. Statins are lowering cholesterol levels for millions and stem cells are helping to unlocking the riddle of regenerative medicine.

The BHF has been involved in so many critical breakthroughs - and we are still leading the way.

At BHF we actively support our people in their career development and achieving their potential. The role will benefit from access to learning and development as well as informal expert mentoring and coaching.

The role is based at Greater London House, moments from Camden Town and involves some travel to BHF events and third-party activities. We enthusiastically support flexible working and positive, active lifestyles with activities from softball, yoga, bake-offs and many more.

How to apply

To apply for this role please use the apply button below. Our process involves submitting your CV and a supporting statement, which should outline your interest and explain how you meet the role criteria.

Interviews will take place on Wednesday 17 and Thursday 18 October 2018.

Please note this is a 6 month fixed term contract with the possibility of becoming a permanent position.

British Heart Foundation recognises and respects the value and diversity of all.

Company

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