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Campaign Manager - Acquisition

Employer
The Royal British Legion
Location
London (Central), London (Greater)
Salary
£36,788.93 (£32,336.93 plus £4452 London Weighting)
Closing date
28 Nov 2018

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Job Details

Job title: Campaign Manager Acquisition

Region: London

Directorate: Individual Giving, Fundraising

Contract: Permanent

Salary: £36,788.93 (£32,336.93 plus £4452 London Weighting)

About The Royal British Legion

The Legion is at the heart of a national network that supports our Armed Forces community through thick and thin – ensuring their unique contribution is never forgotten. We’ve been here since 1921 and we’ll be here as long as they need us.

Our Values and Behaviours

Does the following describe you?

  • a desire to provide great service and support
  • enjoy and thrive working in teams and with others
  • passionate about supporting the Armed Forces community and honouring their contribution
  • come to work each day to be the best you can and to learn and develop
  • keen to share your knowledge and experience to help others

If so then we would like to hear from you ….

The Role

The Royal British Legion is looking for an experienced Campaign Manager to join its Individual Giving Fundraising team.

Sitting within the Support Acquisition team, and reporting into the Head of Supporter Acquisition, the Campaign Manager Acquisition will be responsible for developing and delivering The Royal British Legion’s acquisition fundraising programmes to grow the supporter database and secure future income for the charity. Working with the Head of Supporter Acquisition you will develop long-term strategies, budgets and targets.

You will plan and manage acquisition campaigns for a variety of Individual Giving products including cause-led appeals (cash and regular giving), lotteries, raffles and prize-draws. You will have experience using a range of marketing channels including face-to-face (private sites), Direct Response Television, Digital, Payroll Giving, Doordrops, Inserts, Direct Mail, Press Advertising, and Outdoor Advertising.

The successful candidate will have a degree level qualification or equivalent experience, and will have significant experience of planning and managing complex marketing campaigns. You will also have experience of managing suppliers, managing budgets and forecasting, analysing results and using insight to inform strategy and campaign plans, and people management.

 

How to Apply

Please apply clicking ‘Apply Online’

Closing date for this role is 28th November 2018.

Company

The Legion is at the heart of a national network that supports our Armed Forces community through thick and thin – ensuring their unique contribution is never forgotten. We’ve been here since 1921 and we’ll be here as long as they need us.

Poppy

Read our exclusive interview on Third Sector: What is it like to work in the individual giving team at The Royal British Legion?

 

Company info
Website
Telephone
0808 802 8080
Location
199 Borough High St
London
London
SE1 1AA
GB

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