Marketing Executive

Location
City of London
Salary
£27000 - £28000 per annum
Posted
30 Oct 2018
Closes
15 Nov 2018
Ref
13964557/001
Function
Marketing
Hours
Full Time
Contract Type
Permanent

This prestigious membership organisation is a leading professional body for their industry.

Description

  • Assisting with the planning and execution of marketing activity plans for a number of conferences and training products
  • Working closely with the a number of internal stakeholders to ensure marketing activity remains on schedule
  • Email marketing - writing email copy and building emails, measuring success and sharing key learnings
  • Using CRM to appropriately manage and segment the database, providing lists for marketing activities
  • Maintaining and updating content on web pages
  • Developing and executing social media campaigns
  • Liaising with digital (PPC) and advertising (online and offline) agencies
  • Working with agency and designers on marketing collateral creation
  • Briefing and engaging sales teams
  • Managing campaign budgets
  • Project managing the training catalogue for print and digital delivery
  • Working on ad-hoc projects and products as needed

Profile

Essential

  • Experience of marketing through multiple channels, with knowledge of how digital, email, and social media come together to create an integrated campaign
  • Email marketing - planning, execution, analytics and measurement
  • Proven skills and experience in some/all of: website, email, writing web and email copy, and analysis of key digital metrics and measurements
  • Experience of using email, CMS and social media platforms
  • Strong written and verbal communication skills
  • Excellent attention to detail with strong copywriting and proofreading skills
  • Strong interpersonal skills and confidence building relationships across the organisation (sales and marketing teams) and with external stakeholders (agencies and designers)
  • Proven time management and multitasking skills with ability to work under pressure
  • Ability to manage own work without strict supervision, prioritise tasks and manage stakeholder expectations
  • Creative and proactive approach to work, identifying areas for improvements and making appropriate recommendations
  • An enthusiastic team-player with a can do attitude

Desirable

  • Previous experience of marketing conferences and/or training
  • A degree level education, with some form of professional qualification in marketing or communications or equivalent

Job Offer

  • Salary of £27,000 - £28,000 depending on experience
  • Opportunity to take own initiative and manage campaigns

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