Marketing Executive

This prestigious membership organisation is a leading professional body for their industry.

Description

• Assisting with the planning and execution of marketing activity plans for a number of conferences and training products
• Working closely with the a number of internal stakeholders to ensure marketing activity remains on schedule
• Email marketing - writing email copy and building emails, measuring success and sharing key learnings
• Using CRM to appropriately manage and segment the database, providing lists for marketing activities
• Maintaining and updating content on web pages
• Developing and executing social media campaigns
• Liaising with digital (PPC) and advertising (online and offline) agencies
• Working with agency and designers on marketing collateral creation
• Briefing and engaging sales teams
• Managing campaign budgets
• Project managing the training catalogue for print and digital delivery
• Working on ad-hoc projects and products as needed

Profile

Essential

• Experience of marketing through multiple channels, with knowledge of how digital, email, and social media come together to create an integrated campaign
• Email marketing - planning, execution, analytics and measurement
• Proven skills and experience in some/all of: website, email, writing web and email copy, and analysis of key digital metrics and measurements
• Experience of using email, CMS and social media platforms
• Strong written and verbal communication skills
• Excellent attention to detail with strong copywriting and proofreading skills
• Strong interpersonal skills and confidence building relationships across the organisation (sales and marketing teams) and with external stakeholders (agencies and designers)
• Proven time management and multitasking skills with ability to work under pressure
• Ability to manage own work without strict supervision, prioritise tasks and manage stakeholder expectations
• Creative and proactive approach to work, identifying areas for improvements and making appropriate recommendations
• An enthusiastic team-player with a can do attitude

Desirable

• Previous experience of marketing conferences and/or training
• A degree level education, with some form of professional qualification in marketing or communications or equivalent

Job Offer

• Salary of £27,000 - £28,000 depending on experience
• Opportunity to take own initiative and manage campaigns