Based primarily in London, this client is an arm's length Public Sector and Government body promoting the UK internationally. Partnering with global organisations, they aim, ultimately, to bolster economic returns and cultural dissemination.

Description

Devising and implementing fully integrated SEO marketing and optimisation strategies for sites across the organisation, the SEO Manager will be responsible for:

• Keyword research and opportunity analysis: delivering data-driven insights to the Digital teams around key areas for development.
• Strategy and channel management: developing agile plans for the global websites, aligned with business objectives and customer needs, to boost traffic and performance.
• Contribute to the digital product roadmap based on SEO insights and requirements.
• Champion SEO internally, and lead relationships with external agencies.
• Optimisation and analytics: support and carry out analytics to provide insight into content performance and user behaviour.
• Input directly into the content optimisation programme.
• Work with the Digital Product team to plan and implement technical requirements to align websites with SEM best practice.

Profile

With a clear track record of leading scalable SEO transformation, perhaps for established brands, the successful SEO Manager will have:

• Great examples of leading growth of organic traffic for content marketing sites, devising and implementing data-lad strategies.
• Expert understanding of SEO best practice.
• Experience gathering and reading analytics, and presenting to a wider audience.
• Experience in running PPC campaigns.
• Managing external agencies.
• Excellent soft skills across communication, time management, and initiative.

Job Offer

Joining an excellent team and playing a leading role, the successful candidate will earn circa £35k.