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Marketing Executive

Employer
Save the Children
Location
London
Salary
£28,000 - £32,000
Closing date
28 Oct 2018

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Job Details

We are seeking a Marketing Executive to join our ambitious and passionate Legacy and In Memory Marketing team to help shape our strategic approach for Legacy marketing.

Our Fundraising and Marketing department exists to inspire millions of people – from individuals to large corporate organisations – to support our quest for change. Together, we save children’s lives, fight for their rights and help them fulfil their potential.

Save the Children receives around £20m each year from supporters who leave gifts to us in their wills. We are looking for a Marketing Executive to deliver the Legacy team’s Acquisition strategy, with the aim of encouraging the general public to consider including gifts to Save the Children in their wills. The Acquisition campaign runs on a range of channels, with a focus on TV and Digital. In addition, the role will manage relationships with key agencies, including those who provide wills for our supporters. This role also has responsibility for supporting our internal activity raising awareness of the value of Legacy giving and will be involved in cross-sector campaigns.

Reporting to the Legacy Marketing Manager, you will:

  • Plan, execute and evaluate multi-channel Legacy Acquisition campaigns to encourage the public to consider including a gift to Save the Children in their wills, with a focus on TV, print and digital marketing strategies.
  • Support the Marketing Manager to develop annual budgets and manage allocated income and expenditure
  • Track, analyse and report on campaigns and ensure effective analysis and timely delivery of end of campaign reports
  • Lead on day-to-day management of assigned external relationships with agency partners and suppliers
  • Build relationships with internal colleagues and peers to help deliver operational aspects of campaigns in line with the supporter promise
  • Identify and progress innovative ways to deliver a positive supporter experience for potential legacy supporters
  • Carry out the role in a way which reflects Save the Children’s Supporter Promise and the organisation’s commitment to safeguarding children in accordance with the Child Safeguarding Policy

To be successful you will be passionate about Legacy and In Memory fundraising and will be driven by a desire to help Save the Children achieve its aims. You will have previous experience in a fundraising or marketing role and demonstrable experience of influencing others with the ability to foster relationships with key stakeholders. You will also have:

  • Excellent interpersonal skills to communicate effectively and sensitively with a diverse audience writing, by telephone and in person
  • Experience of working as part of a team and the flexibility to support other colleagues
  • Ability to work under the pressure of tight deadlines and to prioritise own workload effectively
  • The ability to analyse financial and statistical information
  • A high level of computer literacy, including experience of MS Office, and the ability to work with a CRM system
  • The willingness to travel within the UK as required 

At Save the Children we are committed to the safeguarding and protection of children in our work. We will do everything possible to ensure that only those who are suitable to work with children are recruited to work for us. This post is subject to a range of vetting checks including a criminal records disclosure.

Our mission is to inspire breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives. If you share our mission, are passionate about making it happen and strongly believe you can contribute then join us and we'll give you every opportunity to succeed. We look forward to hearing from you.

To apply please visit our website.

Closing date: 28th October

Company

We're the world's independent children's charity. We're outraged that millions of children are still denied proper healthcare, food, education and protection. We're working flat out to get every child their rights and we're determined to make further, faster changes. How many? How fast? It's up to you.

We're working flat-out to right the fundamental wrongs that affect children.

Too many children are still dying because they haven't got enough food or because they can't get treatment for simple illnesses. Millions aren't getting an education and are being exploited and abused. This is not good enough.

We're changing this, partly by working directly with children, and partly by using our experience and influence to persuade governments and others who are responsible for children to do the right thing by them.

We seek out the most marginalised children, wherever they are in the world, so that means we work in a really broad range of countries, from fragile states like Afghanistan, to developed countries like here in the UK. We work closely with our colleagues in the International Save the Children Alliance, both in our programmes with children and in our international campaigns and advocacy work.

We have high ambitions for what's achievable for children - we aim to inspire dramatic change for children and to involve them in creating that change. We'd like you to get involved too.

Company info
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