Head of Strategic Marketing

Recruiter
Prospectus
Location
Oxford
Salary
£45,000 - £50,000
Posted
12 Oct 2018
Closes
28 Oct 2018
Ref
HQ00173781
Function
Marketing
Hours
Full Time
Contract Type
Permanent

Prospectus is excited to be collaborating with an international aid organisation to source their new Head of Strategic Marketing within their team based in Oxford. The organisation is looking for a strong leader who is self-motivated and proactive, to join them after an exciting new restructure.

The team is responsible for the decision-making and audience management that determines their public engagement activity plan so that it can deliver against the wider Public Engagement team objectives. The team drives and embed new ways to categorise and define audiences to ensure individuals receive a coherent and tailored experience with them. In addition, the team is responsible for coordinating income generation activities in new markets.

The Head of Strategic Marketing will directly line manage three members of staff and will be responsible for leading and inspiring the team to interpret insight, data, and trends to develop audience-centric marketing strategies. You will primarily match messages with audiences and use information from the Data Insights and Analysis teams to inform audience-centric strategy.

The successful candidate will have prior line-management experience as well as having strategic planning skills and analytical thinking within the context of public and supporter audiences. They are looking for someone who is keen to make a difference, with experience of utilising data and information to inform strategy. Charity sector experience is desirable, however candidates with an agency background are encouraged to apply.

The organisation is warm, welcoming and consultative and they are looking for someone to help drive and define their audience focused approach.

If you would like to find out more about our client and their role, or if you have any additional questions, please don't hesitate to get in touch. To register your interest in this position, please submit a Word version of your CV; cover letters are not required at this stage. A full job description will be provided to candidates shortlisted by Prospectus.

Similar jobs

Similar jobs