Senior Database Marketing Analyst
Global, market leading organisation in W. Yorkshire
The Senior Database Marketing Analyst will act as an ambassador for the Database Marketing Team, influencing the strategy of marketing initiatives by using analytical tools and techniques to drive insight and improve performance. You will own a suite of models aimed at influencing the targeting of customers (including segmentation, lifetime value and RFM models) and seek opportunities to improve the model portfolio, removing obsolete models and adding new models as required. You will build strong relationships with internal Marketing Teams and key stakeholders whilst keeping up to date with market and industry developments.
The Senior Database Marketing Analyst candidates MUST have experience in customer analytics and/or database marketing who can deliver actionable insight.
The successful candidate will have experience with common data science toolkits such as R, Python, Weka, NumPy and Matlab.
Experience of writing queries in SQL and/or SAS in order to organise and manipulate complex data for use in analysis is also required.
Strong written and verbal skills are essential as you will be presenting to Senior Management.
Must be in commuting distance of W. Yorkshire
Fantastic salary and benefits
Chance to be involved in an exciting growing business