Audience Insight and Strategy Manager
We’re looking for an audience insight expert to join our new team. This is an exciting opportunity to be part of developing and managing a new, audience centered approach across the charity.
Over the past 10 years, Independent Age has been through a major transformation. We’ve moved from operating as a benevolent trust, to establishing ourselves as a charity that provides impact at scale, helping older people stay independent and live well. Last year, 1 million people accessed our services.
Our plan now is to significantly increase our number of supporters and service users, and to deepen our engagement with them. In order to seize this opportunity and help us turn this vision into a reality, we have brought together the key functions that drive the public to Independent Age – Marketing, Communications and Fundraising – and taken the bold step of building a brand new Engagement Division.
Within this Division, the new Audience Insight & Strategy Team will focus on developing a strategic approach to insight and audience journeys, enabling and inspiring the organisation to build mutually-beneficial long-lasting relationships with our service users and supporters, and to optimise every interaction we have with them.
You’ll be passionate about an audience centered approach and have a proven track record in managing audience insight projects which deliver to business objectives. You’ll be an expert in developing, monitoring and evaluating the success of audience journeys across a range of public audiences. If you feel you could bring your expertise to this new chapter of Independent Age’s growth, we would love to hear from you.