Head of Audience Insight and Strategy - London
We’re looking for an exceptional individual to lead our new Audience Insight & Strategy Team. This is a role with huge opportunity for impact, at this exciting time of growth and change for Independent Age.
Over the past 10 years, Independent Age has been through a major transformation. We’ve moved from operating as a benevolent trust, to establishing ourselves as a charity that provides impact at scale, helping older people stay independent and live well. Last year, 1 million people accessed our services.
Our plan now is to significantly increase our number of supporters and service users, and to deepen our engagement with them. In order to seize this opportunity and help us turn this vision into a reality, we have brought together the key functions that drive the public to Independent Age – Marketing, Communications and Fundraising – and taken the bold step of building a brand new Engagement Division.
You will be a key member of the Engagement Management Team, ensuring that Audience Insight & Strategy forms an integrated part of an effective programme of fundraising and engagement campaigns and activities. This is a hugely exciting opportunity to be part of a brand new high-calibre senior team responsible for shaping and driving the public growth of a rapidly growing charity.
You will lead the new Audience Insight & Strategy Team, developing a strategic approach to insight and audience journeys, enabling and inspiring the organisation to build mutually-beneficial long-lasting relationships with our service users and supporters, and to optimise every interaction we have with them.
You’ll be passionate about an audience centered approach and have a proven track record of establishing insight frameworks to support strategy development and decision making. If you feel you could bring your expertise to this new chapter of Independent Age’s growth, we would love to hear from you.