eCRM Manager

Location
London
Salary
£280 - £310 per day
Posted
19 Sep 2018
Closes
02 Oct 2018
Ref
13954438/001
Function
Marketing
Hours
Full Time
Contract Type
Temporary

Based primarily in London, this client is an arm's length Public Sector and Government body promoting the UK internationally. Partnering with global organisations, they aim, ultimately, to bolster economic returns and cultural dissemination. With a growing Digital team, they're now looking for an eCRM Manager to bolster their presence.

Description

Working within the growing Digital Optimisation team, this role will largely be leading the eCRM strategy for the organisation. This will involve:

  • Co-ordinating the email communications across the different workstreams
  • Advising on segmentation best practice
  • Advising on eCRM content
  • Audit the current tool, advising on relative strengths and weaknesses
  • Utilise user data to develop a more coherent roadmap, driving customer acquisition and retention

Profile

The successful candidate will have experience developing eCRM strategies, preferably for an international organisation. On top of this:

  • Strong background in customer acquisition, re-engagement and retention strategies.
  • Experience with an established Email Service Provider
  • A Confident and articulate communicator capable of inspiring strong collaboration in an organisation.
  • An intuitive understanding of developing successful email protocol, taking a data-led approach
  • Strong ability to present to senior stakeholders on current state of affairs, comparative strengths and weaknesses, and considered responses for improvement.

Job Offer

The successful eCRM Manager will secure a roughly 3 month position with a well-respected organisation, earning circa £300 per day.

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