Campaign Manager
- Employer
- Michael Page
- Location
- London
- Salary
- £34000 - £36000 per annum
- Closing date
- 28 Sep 2018
View more
- Function
- Campaigning
- Sector
- Children & Youth
- Hours
- Full Time
- Contract Type
- Permanent
Job Details
The role is part of our marketing and communications team and will also work closely with their Hubs team, including those based at the Charity's locations around the country. The Hubs are a 10-year, place-based response to the challenges of intergenerational low ability.
Description
Oversee planning and delivery of behaviour change campaigns in the Charity's Hubs and target areas
Oversee the rollout of core campaigns in communities and any additional regional campaigns as agreed
Identify behaviours to affect and barriers preventing target audiences from adopting these behaviours
Develop key messaging using behavioural science frameworks and present this messaging to stakeholders along with evidence-based rationale
Test messaging with target audiences e.g. through conducting focus groups
Draft impactful copy for and advise on campaigning materials e.g. flyers and posters to share key messaging as effectively as possible
Plan and research innovative local channels relevant to target audiences to disseminate campaign messaging, both on the ground and online
Devise creative ways to work with local media partners in Hubs areas to deliver coverage including key messages
Develop a digital plan to reach target audiences through social media, campaign websites and other online channels
Run community consultation sessions to identify and engage new partners relevant to target audience
Devise engaging community events and initiatives with partners, involving local children and families
Develop and implement an evaluation framework for local and regional campaigns
Line manage three Campaigns and Communications Officers, and oversee tasks and workload
Profile
Significant experience of planning and delivering behaviour change campaigns
Developing engaging campaign messaging and using a range of channels to reach target audiences
Evaluating behaviour change campaigns
Building partnerships with a range of different organisations
Writing for different audiences/contexts
Line management
Behaviour change frameworks and principles
Local or regional campaigning
Excellent working knowledge of digital platforms
Excellent verbal communication skills
Excellent writer and proofreader
Strong administration skills
Able to use initiative and solve problems independently
Able to work under pressure and manage multiple deadlines
Job Offer
Permanent contract
36,000
Company
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