Membership Marketing Executive
- Employer
- Michael Page
- Location
- City of London
- Salary
- £28000 - £32000 per annum
- Closing date
- 31 Aug 2018
View more
- Function
- Marketing
- Sector
- Professional & Commercial
- Hours
- Full Time
- Contract Type
- Permanent
Job Details
This prominent membership organisation is a leading professional body for their industry and one of the largest within the UK.
Description
- Establishing an detailed overview of the membership lifecycle, and ensuring an understanding the different types of members, how their needs differ, and their interactions with the organisation
- Managing membership acquisition, lapse, upgrade and renewal processes and communications
- Carrying out effective analysis of membership data produce insights and assist in driving a variety of initiatives including member retention and renewal campaigns, and international membership drives
- Taking ownership of email communications to determine the types of emails that members receive and working closely with the email marketing team to ensure a seamless user experience, while also ensuring the organisation remains GDPR compliant
- Taking ownership of the member affinity scheme including managing the relationship with external organisations and promotion of the scheme with members across a variety of marketing channels
- Carrying out competitor analysis and benchmarking activity
Profile
Essential
- Proven membership marketing and project coordination experience with an ability to communicate with a wide variety of internal and external stakeholders
- Experience with planning and implementing engaging marketing campaigns using the full range of marketing channels, as well as tracking and measuring their performance
- Experience with carrying out market research and data analysis and reporting and the ability to highlight insights and recommendations based on quantitative and qualitative data
- Proven time management skills with ability to prioritise a high workload to tight deadlines
- Strong interpersonal skills and confidence building relationships across the organisation and externally
- Analytical approach to work, identifying areas for improvements and making appropriate recommendations
- A flexible team-player with a can do attitude
Desirable
- Previous membership/association experience would be advantageous
- Experience of using Power BI (or similar data analysis/visualisation tools)
- Knowledge of GDPR requirements
Job Offer
- Between £28,000-£32,000 depending on experience
- Ongoing training and access to learning and development
- Health insurance
- Interest free season ticket loans or bicycle loans
Company
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