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Senior Digital Strategist & Planner

Employer
Michael Page
Location
London
Salary
£40000 - £50000 per annum
Closing date
10 Sep 2018

View more

Function
Fundraising, Marketing
Sector
Health & Medical
Hours
Full Time
Contract Type
Temporary

Job Details

My client is Charity based in North London and actively support our people in their career development and achieving their potential. The role will benefit from access to learning and development as well as informal expert mentoring and coaching, in addition to more regular development opportunities.

This role involves some travel to events and third-party activities. My client enthusiastically support flexible working and positive, active lifestyles with activities from softball, yoga, bake-offs and many more.

Description

The key responsibilities for this Senior Digital Strategist & Planner based in London are as follows:

  • Provide strategic leadership, through-the-line briefing and planning across big audience facing product marketing portfolio
    • Take a lead role in developing organisational-wide media strategy; from Brand to Direct response campaigns.

    • You'll lead planning on integrated campaigns, engaging Creative, Content, PR, Performance/Channel Marketing, Product Leads and agencies to create and present proposals to business leaders with media timings, costs and channel justifications
    • You'll execute quality management, owning campaign execution checklists to ensure brand safety and media standards are met when transitioning to delivery

    • You'll act as a primary day-to-day contact to senior leaders, agencies and business leads for fundraising digital product marketing

  • You'll partner closely with Digital Product Managers - Fundraising & Retail business leads to drive full through-the-line product strategy

Profile

The successful Senior Digital Strategist & Planner will be comfortable working in North London and have the following experience:

  • Advanced knowledge of digital channels, media providers and integrated campaign planning

  • Strong knowledge of personalisation, marketing automation, A/B and multivariate testing and performance marketing tactics

  • Working knowledge of DoubleClick ad stack (DCM, DS, DCM) and Google analytics

  • You'll have experience in interpreting audience segmentations, using research tools such as TGI to turn complex data into tactical media plans

  • 5+ years of integrated experience in advertising/marketing agency or a related area on B2C campaigns

  • Proven track record delivering effective campaigns and creative that resonate with target audiences
  • Experience integrating digital campaigns and planning customer journeys in fast turnaround multi-workstream commercial environments, across multiple products and business needs

Job Offer

This contract role is up until March 2019 with scope to go permanent after this. The salary is paying £40,000 - 50,000 per annum. Not for Profit and Charities experience is not essential.

Company

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