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Head of Individual Giving - Social Care & Welfare Charity

Employer
Age UK
Location
London (Greater)
Salary
£60,000-£65,000
Closing date
3 Sep 2018

Job Details

Job Purpose

There has never been a more exciting time to join Age UK.

Last year, our Fundraising team raised over £50M; the most we’ve ever raised. We’re now investing in an ambitious new Fundraising strategy to help us deeply engage more supporters and partners in our work, so that we can be there for more older people who need someone to turn to.

The newly created Head of Individual Marketing and Management role is pivotal to our strategy and will provide leadership and direction to the team, driving long-term, sustainable income growth for Age UK and Age International. This is an exciting new role for an individual who has thorough knowledge of individual fundraising products, and is looking to develop their career and use their passion and ambition to make a significant difference to older people in need of our support.

Main Responsibilities

  • Lead on driving overall donor acquisition, retention and individual marketing strategies, ensuring that they are evidence based and of the greatest long-term benefit to Age UK and Age International
  • Be responsible for ensuring that Age UK’s public fundraising products, activities and propositions are directly in line with the Charity’s priority for driving unrestricted income against our primary objectives and plans
  • To lead on defining our suite of individual fundraising products and propositions to ensure sustainable income growth
  • To oversee the efficiency, performance and delivery of Individual Marketing & Management business plans
  • Be responsible for the Individual Marketing & Management team budgets, forecasting and KPIs
  • To collaborate across the Charity, to ensure cohesion, alignment of strategic objectives and integration with all opportunities utilised
  • To play a full part as a member of the HODs team, shaping and delivering the Directorate strategy
  • Provide strong leadership and management of your team and embed a culture of ambition, collaboration and problem solving to achieve results

Experience

  • Demonstrable experience and success in leading and managing an Individual Giving team with a £multimillion budget across a range of marketing channels (incl Direct Mail, DRTV, Digital, Text, press, OOO)
  • Experience of taking new individual products to market – with success
  • Experience of working in a large multi-faceted organisation at a senior level
  • Comprehensive understanding and experience of audience and donor segmentation, analytical modelling such as LTV and use of insight to drive strategy and performance
  • Experience and understanding of creative process and relationship with brand identity through different channels and audiences
  • Demonstrable experience on negotiating and contracting with external agencies and suppliers
  • Proven people management experience and expertise
  • Understanding of legal data governance issues and obligations around Data Protection legislation.

Skills and Knowledge

  • High level of numerical, business planning, monitoring and budgeting control skills
  • Ability to prioritise, manage and coordinate multiple projects and multi-disciplined team to deliver to tight deadlines
  • Ability to manage and develop effective working relationships with people at all levels internally and externally
  • Ability to understand legal frameworks and requirements, and implications of decisions in the best interest of the charity
  • Skills to respond to internal and external factors, trends and opportunities

Additional Information:

The role may require occasional travel to sites outside of London.

Company

Age UK is the country's largest charity dedicated to helping everyone make the most of later life. We believe in a world where everyone can love later life and we work every day to achieve this.

We help more than 7m people every year, providing companionship, advice and support for older people who need it most.

Why we’re here

  • 2.9 million older people (65+) in Great Britain feel they have no one to turn to for help and support
  • 3.9 million older people in the UK agree the television is their main form of company
  • Nearly 1.2 million aged 65+ in England have unmet care needs
  • Over one third of people aged 60+ are worried about the cost of living
  • In low and middle income countries only 1 in 4 older people receive a pension

Our vision

Age UK's vision is to make the UK a great place to grow older.

We want everyone in later life to:

  • Have enough money
  • Enjoy life and feel well
  • Receive high-quality health and care
  • Be comfortable, safe and secure at home
  • Feel valued and able to participate

Our exciting initiatives

There are exciting projects happening in lots of departments right now. The Switched Off campaign and petition to save free TV for older people has over 600,000 signatures and generated lots of public awareness.

We are right in the middle of our Knit Off, which is part of this year’s Big Knit with Innocent Smoothies. We have a competition amongst staff teams for the best knitted hat, most hats, most strawberry hats and more, so hundreds of employees are knitting small hats in their spare time. It is actually really good fun!

Perks
Here are just a few:

  • Flexible working policies to help you maintain your work-life balance
  • Competitive salaries
  • 5 weeks holiday per year plus the option to buy 5 more days
  • 9% employer pension contributions
  • Healthcare cashback plan: money back for dental treatment, opticians and much more

Watch this short video to find out more about our employee benefits.

Quirks

  • We hold running clubs for our London and Devon office staff and a champion softball team in London
  • Many of us enjoy quiz nights
  • We run inclusive working groups such as our Staff Carers Group, which is a support group for staff who are also carers.
  • Our offices are adorned with hundreds of tiny knitted woolly hats

Why work for us?

  • We have a welcoming and supportive workplace where we recognise a job well done and a team making a real difference to older people's lives
  • We are a top 10 charity employer according to research by Indeed into employee satisfaction
  • We are accredited by the Investors in People scheme
  • We are members of the Employers Network for Equality and Inclusion, and in the top 40 inclusive employers in the UK

Read our latest articles on ThirdSector.co.uk: 

Company info
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Age UK

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