Campaign Manager - Legacy Warm Conversion - The Royal British Legion
Job title: Campaign Manager - Legacy Warm Conversion
Directorate: Individual Giving, Fundraising
Salary: £36,788.93 (£32,336.93 plus London Weighting £4452)
About The Royal British Legion
The Legion is at the heart of a national network that supports our Armed Forces community through thick and thin – ensuring their unique contribution is never forgotten. We’ve been here since 1921 and we’ll be here as long as they need us.
Our Values and Behaviours
Does the following describe you?
- A desire to provide a great customer service and support
- Enjoy and thrive in working in teams and with others
- Passionate about supporting the Armed Forces community and honouring their contribution
- Come to work each day to be the best you can and to learn and develop
- An encourager, eager to share your knowledge and experience to help others
If so then we would like to hear from you ….
The Royal British Legion is looking for an experienced Campaign Manager to join its Individual Giving Fundraising team.
Sitting within the Supporter Development and Engagement team, and reporting into the Product Manager for Legacies, the Campaign Manager: Legacy Warm Conversion will be responsible for all legacy cross sell marketing activity to existing supporters and members.
You will be responsible for developing and managing marketing activity aimed growing the legacy pledger database and securing future income for the charity.
You will plan and manage legacy pledger acquisition campaigns end to end, using a range of marketing channels including direct mail, email, telephone, and events. Working with the Product Manager for Legacies you will also develop long-term strategies, budgets and targets for this important programme.
The successful candidate will have a degree level qualification or equivalent experience, and will have significant experience of planning and managing complex direct marketing campaigns. You will also have experience of managing suppliers, managing budgets and forecasting, analysing results and using insight to inform strategy and campaign plans.
How to Apply
Please apply clicking ‘Apply Online’
Closing date for this role is: Sunday 2nd September
NB: We will be shortlisting and interviewing during the advertising period across all vacancies and therefore the positions may be recruited prior to the closing date. We advise candidates to apply as soon as possible.