The Royal British Legion

Campaign Manager - Legacy Pledger Stewardship and Events - The Royal British Legion

London (Central), London (Greater)
£36,788.93 (£32,336.93 plus London Weighting £4452)
09 Aug 2018
02 Sep 2018
Full Time
Contract Type

Job title: Campaign Manager -  Legacy Pledger Stewardship and Events

Region: London

Directorate: Individual Giving, Fundraising

Contract: Permanent

Salary: £36,788.93 (£32,336.93 plus London Weighting £4452)


About The Royal British Legion

The Legion is at the heart of a national network that supports our Armed Forces community through thick and thin – ensuring their unique contribution is never forgotten. We’ve been here since 1921 and we’ll be here as long as they need us.


Our Values and Behaviours

Does the following describe you?

  • A desire to provide a great customer service and support
  • Enjoy and thrive in working in teams and with others
  • Passionate about supporting the Armed Forces community and honouring their contribution
  • Come to work each day to be the best you can and to learn and develop
  • An encourager, eager to share your knowledge and experience to help others

If so then we would like to hear from you ….

The Role

The Royal British Legion is looking for an experienced Campaign Manager to join its Individual Giving Fundraising team.

Sitting within the Supporter Development and Engagement team, and reporting into the Product Manager for Legacies, the Campaign Manager: Legacy Pledger Stewardship and Events will be responsible for managing the legacy pledger stewardship and engagement programme.

You will be responsible for developing and managing communications and events to legacy pledgers, ensuring an excellent experience for our supporters, maximising engagement and retention, and securing future legacy income for the Legion.

You will plan and manage communications end to end, using a range of marketing channels including direct mail, email, telephone, and SMS. You will also plan and organise a busy event programme aimed at meeting legacy supporters face-to-face across the country. Working with the Product Manager for Legacies you will develop long-term strategies, budgets and targets for this important stewardship programme.


The successful candidate will have a degree level qualification or equivalent experience, and will have significant experience of planning and managing complex direct marketing campaigns. Experience of planning and organising events is also essential. You will also have experience of managing suppliers, managing budgets and forecasting, analysing results and using insight to inform strategy and campaign plans, and people management.

How to Apply

Please apply clicking ‘Apply Online’

Closing date for this role is: Sunday 2nd September

NB: We will be shortlisting and interviewing during the advertising period across all vacancies and therefore the positions may be recruited prior to the closing date.  We advise candidates to apply as soon as possible.


Similar jobs

Similar jobs