Head of Supporter Fundraising Role Description

The Head of Supporter Fundraising is responsible for the strategic direction, operational plans and effective management of our giving programmes from individuals including appeals, legacies, merchandise, community and participation events; maximising net income from new and existing income streams through individual audiences. There will be a strong focus on how we invest in digital as we feel this is crucial in how we steward and recruit donors. We are currently at the start of the journey of choosing a new CRM database and this role will be heavily involved in the implementation and project management. The role reports to the Director of Fundraising and line manages the Individual Giving Manager and the Senior Community Fundraising Officer, there are an additional three indirect reports.

Key Responsibilities and Duties

• Devise and implement a strategy to significantly increase income from Individual Giving through the acquisition of new donors and the development and stewardship of existing donors and merchandise customers.
• Create the individual giving budget, producing financial reports, monitoring income, preparing forecasts and accounting for variations in income for all Individual Giving, Legacy, Merchandise and Community activities. 

• Lead and implement community and participation events strategy.
• Lead the team in managing a range of direct marketing appeals.
• Lead legacy marketing, with associated strategy for growth and develop an in-memoriam communication and marketing strategy.
• Manage the development and sale of Stonewall merchandise, and grow this area as an income stream
• Cross working within the Fundraising and wider organisational teams to seek opportunities to deepen supporters’ engagement with Stonewall, working towards shared goals and supporting colleagues with specific projects and campaigns including LGBT History Month and Anti-Bullying Week, Prides and COME OUT FOR LGBT

• To manage the relationship with external agencies, reviewing contracts, ensuring legal compliance, specifically around the continuation of GDPR compliance.
• Briefing, monitoring and appraising the delivery of high quality visual and written marketing materials, collaborating across the organisation to bring our case for support and calls to action to the fore within our external messaging.

General Responsibilities and Duties

• Conduct the duties of the job description in accordance with the operational policies of Stonewall, including but not limited to the diversity policy, code of conduct, social media policy, data protection policies and other Stonewall policies.
• Maintain good working relations with all stakeholders, including staff, volunteers, Trustees, partner organisations and others.
• Contribute to the general administration and delivery of all Stonewall’s programmes, events and overall objectives.
• Undertake any other reasonable duties as may be required by the role.

This is an outline role description and may be subject to change in consultation with the post holder.

Head of Supporter Fundraising Person Specification

• Significant fundraising experience in an individual giving, legacy, community and/or participation Event environment. 
• Significant and proven experience of managing a direct marketing programme
• Proven experience of success working to and meeting ambitious target
• Experience of digital, multichannel (on line and mobile) fundraising
• Sound experience in producing, analysing and interpreting statistical data & KPI’s relating to Individual Giving
• Thorough understanding of the principles of donor care and supporter journey
• Experience of strategy and budget development
• Knowledge of Gift Aid and Data Protection legislation
• Experience of managing staff and developing a team
• Solid IT skills including Excel and database skills
• Commitment to and understanding of the aims and objectives of Stonewall.

Head of Supporter Fundraising Key Terms and Conditions

Place of Work            188 – 192 St John Street, London EC1V 4JY.

Working Week          This is a full-time permanent position, comprising a total working week of 35 hours. The demands of this post require a flexible approach to both timing and duration of the working day, however, you will be expected to work during Stonewall’s core office hours which are Monday to Friday from 10am to 4pm.

Salary Scale                The salary will be within a band of £36,906 - £41,298 and is paid retrospectively on the 24th day of each month. This is a Stonewall salary band 3 position.

Annual Leave             25 days annual leave (rising by 1 additional day for each year of service completed by 1^st October, up to a maximum of 30 days), 3 additional ‘Stonewall Days’ over Christmas, 1 day’s holiday to be taken on or around your birthday and the eight statutory holidays.

Pension                      Stonewall will contribute up to 9% of salary to the Stonewall pension scheme.

Other Benefits           After successful completion of the probationary period you will qualify for: free health insurance, death in service benefit of two times your salary, interest free loan on travelcard, tax-free cycle scheme, childcare vouchers, enhanced family policies and 24-hour employee support line.

Sick Pay                      Prior to completion of the probationary period sick pay is at the Chief Executive’s discretion. Thereafter an employee who is absent from work due to sickness will be paid up to four weeks at full pay and four weeks at half pay in any 12-month period. After two years continuous service an employee absent from work due to sickness will be paid up to 12 weeks full pay and 12 weeks half pay in any 12 month period.                  

Probation & Notice   The post is subject to a six month probationary period.  During this period, you will be entitled to receive, and are required to give, at least two weeks’ notice of termination, which must be in writing. After successful completion of your probationary period you are entitled to receive, and are required to give, at least 3 Months’ notice of termination, which must be in writing.

Closing Date is 20th August at 9.30am