About People’s Trust for Endangered Species

Whether bats or beetles, hedgehogs or hyenas, we stand up for animals and their habitats.  Alarmingly, in the UK almost two-thirds of species declined in the last 50 years. Globally, around a quarter of mammals face extinction in the next three decades. This rate of loss can be stopped and that’s why we exist. For 40 years we’ve improved the outlook for endangered species in Britain and throughout the world.

Passion drives our work but it’s grounded in science. We invest in research and test the best ways to protect endangered species in their natural habitats then we put it into action. Our work ranges from direct support for conservation professionals to involving the public and volunteers in practical action to help specific species and their habitats. Current priority species are hedgehogs, dormice, water voles and invertebrates and our priority habitats are orchards, woodlands, hedgerows, wood pasture and parkland. As well as carrying out our own work, we also support conservation work throughout the world. Recent projects funded range from protecting slow lorries in Indonesia to conserving Persian leopards in Iran.

We have 18 staff, five trustees and thousands of volunteers helping us.

Job Purpose

We have a successful track record in engaging people in our work. Already thousands of people take part in our wildlife surveys or other public engagement activities but also through buying goods online, signing up to our enews and by donating. The main focus of this role is enthusing people to stay with us, introducing and encouraging new potential supporters to take part in our activities, and encouraging both to become donors and buy goods from our online shop. The emphasis of the work is on devising and implementing:

• effective supporter journeys that inspire people already engaged with our work to maximise participation and elicit donations a rolling programme to excite and enlist new supporters with associated follow up to maximise participation and gain donations

To reflect the importance of our need to raise income, this role sits within the fundraising team, working closely with the Individual Giving Manager who oversees the individual giving strategy. The postholder will also liaise regularly with conservation staff running activities that rely on public engagement.

Duties and responsibilities

Managing and converting existing non donors

• Working closely with colleagues leading surveys and campaigns, reviewing and documenting the communications that supporters receive, taking account of digital and postal communications, style and frequency and calls to action
• Interrogating the supporter database to gain insight into existing supporter history.
• Revising and creating supporter journeys to maintain the prime interest of supporters alongside the desire to diversify their experience and encourage other interaction where possible, in particular donations
• Implementing the agreed journeys in concert with relevant staff including copywriting communications (emails, social media messaging, printed materials) using the appropriate voice for PTES and contributing ideas for still and video images also consistent with our brand.
• Working closely with the Design and Communications Officer over the content for the design of communications and the timings of dispatch.
• Preparing insightful data briefs to ensure that communications are appropriately targeted
• Continually monitoring the effectiveness of journeys to give insight into numbers repeating activity, engaging in new activity and donating and, in the process, identifying typical timescales before taking action, assessing the quality of those actions, and the main attrition risk points, and adjusting plans accordingly.

Engaging new audiences

• Building off- and online promotional campaigns by reviewing and documenting the routes existing supporters came from and identifying areas of previous success
• Planning target audiences for marketing each activity appropriately, identifying where marketing for different purposes can overlap and dovetail.
• Devising, implementing and testing off- and online (mainly Facebook) advertising campaigns, including copywriting advertising materials and liaising with the Design and Communications Officer over images, appearance and technical specifications and with the Website & Outreach Officer over timings of digital advertising.
• Working closely with the Individual Giving Manager, to research, plan and implement other donor acquisition campaigns across the calendar year.
• Potential campaigns include using our supporter magazine to attract regular givers, adoption boxes, door drops, and occasional external events. 
• Dovetailing clear and low maintenance supporter communication journeys for people engaged through any new activity into the ongoing existing communication plan.
• Analysing campaign responses and conversions using online and offline data to set and measure targets, forecast returns,
• RoIs, producing reports on each campaign including analysis in relation to the overall fundraising strategy and setting yearly targets for income and recruitment.

Other tasks

• Exploring opportunities with retailers and other suppliers wishing to tie in products to our shop or corporate relationships where there is high potential for supporter recruitment
• Ensuring campaigns are delivered to budget, meeting objectives and advising on variances in a timely and proactive manner.
• In the event that fundraising agencies are used (subject to budget), developing and managing relationships with such agencies to achieve defined objectives, giving feedback and controlling budgets.
• Devising content for website and social media connected with marketing and supporting the fundraising team by creating donation forms and suitable webpage and social media copy for donations to appeals.
• Liaising both internally and externally with numerous stakeholders, supporters and others. Helping with other tasks as advised by the Individual Giving Manager or Chief Executive.

Relationships

Internal:

• Reporting ultimately to the Chief Executive, but with a working report to the Individual Giving Manger
• Working within the fundraising team and also with conservation staff running wildlife surveys and campaigns.

External:

• PTES contacts and potential supporters through multiple communication channels and occasional public events.
• Supplier agencies providing fundraising support.
• External marketing channels and suppliers.

Person Specification

Essential knowledge and experience

• University degree or equivalent.
• Good knowledge and understanding of communications and direct marketing best practice and techniques including use of digital and traditional media channels.
• Experience of writing copy for a variety of media channels
• Understanding of the importance of analysing data, in this case held in a supporter database, and ability to interrogate a database to gain insights relevant for effective marketing campaigns and to analyse results.
• Experience and understanding of the hands on nature of a small charity.
• Commitment to our goals and values and an interest in biodiversity and conservation demonstrated through academic achievements and/or voluntary work in the sector.

Essential skills

• Excellent organisational skills with ability to work on own initiative, and to manage several projects at the same time, often with conflicting priorities.
• Self-motivation, a general ‘can do’ cooperative manner, and the ability to work both independently and as part of a close-knit team with a passion for conservation, understanding the limitations of a small charity.
• Strong communication skills and ability to relate and converse confidently with a wide range of people with diverse backgrounds face to face and remotely.
• Ability to inspire confidence and deliver results
• Proven ability to write clearly and appropriately for internal and external audiences, particularly online.
• Proven ability to manage projects, meeting objectives on time and on budget
• Ability to work with consistent accuracy and attention to detail.
• Strong digital literacy, a thorough understanding of the digital landscape, and an aptitude for quickly acquiring new digital skills.
• Flexibility to be able to work out of hours on occasion if, for example, travelling to and attending an external event.

Desirable selection criteria

• Experience of using a Raiser’s Edge database.
• Experience of writing content for (WordPress) webpages, editing page layouts and creating donation forms.
• Experience of running campaigns over social media.
• Experience of working with website designers on structuring websites for specific audiences.
• Experience of managing marketing agencies and suppliers.
• Full UK driving licence.

To apply for this role please click on the Apply button below to be taken to our website for further information.

The closing date for applications is 5.00 pm on Monday 27 August 2018 and the proposed date for interview is Wednesday 5 September 2018 (please ensure that you would be able to attend if requested).