Legacy Campaign Manager

Harris Hill are recruiting a Legacy Campaign Manager on behalf of a national disability charity.
This role is responsible for supporting and further developing a culture of legacy giving leading on all internal and external activities to recruit legacy enquiries into the legacy giving cycle.

Based in London this role plays an integral role within the legacy marketing team and will play a big part in the growth of the legacy income which has been so important to this organisation over the years.

Key responsibilities
- Responsible for increasing the number of legacy conversations and securing prospects to be developed into intenders and pledges
- To develop the donor journey from legacy considerer to legacy pledger
- To develop and help manage our legacy digital marketing strategy and supporter journey for both internal and external prospects and pledgers with the Digital marketing team
- Use brand and legacy messaging guidelines to write engaging copy, source strong imagery, proof read and review agency and in-house artwork
- Work with the Senior Legacy Marketing Manager to manage and monitor budgets in order to achieve agreed objectives

Experience & Skills
- Knowledge and experience of managing direct marketing and telemarketing to individuals, preferably in the not for profit sector, across a range of channels including digital
- Previous experience of working within a legacy marketing function would be preferred
- Experience of managing budgets and monitoring results and expenditure
- Ability to influence, convince and negotiate with others to achieve mutually beneficial outcomes
- Strong negotiation and influencing skills
- Highly numerate with the ability to utilise data effectively