This exciting membership organisation is a leading professional body for their industry.

Description

• Managing the relationship with their Email Service Provider and ensuring they are optimising use of the system while also keeping up to date with any new features the ESP develop
• Working with the ESP to deliver new functionality on time and on budget, ensuring audience engagement is maximised on all email communications
• Managing all email and SMS automation including responsibility for all phases from briefing to testing and delivery
• Owning the email communication preferences and ensuring they are fit for purpose and adhering to GDPR requirements
• Regularly monitoring the organisation's email communications performance using metrics and Google Analytics insights, and working with other internal teams to test and implement changes that improve email performance
• Managing all ongoing training and development needs for all relevant internal stakeholders
• Delivery of a monthly member newsletter to a large audience
• Managing all communications to increase member engagement across various organisational activities and schemes
• Writing engaging copy and delivering across all channels including print, website and email while using campaign analytics to select the most appropriate channels
• Testing new approaches and ideas, and tracking the performance of campaigns using analytics to report back to stakeholders and guide future campaign activity
• Driving brand engagement through internal brand initiatives within the organisation including embedding the use of internal communication tools into the business
• Leading the internal Brand Champions group and supporting colleagues across the business to engage with and adhere to the brand
• Working closely with colleagues on appropriateness of communications (including channels and messaging) in achieving business objectives
• Leading on internal communications across the organisation as appropriate

Profile

Essential

• Proven experience of using Email Service Providers and keeping up to date with latest email trends, particularly around email automation
• Ability to evaluate and report on marketing activity using analytics and key metrics (ie, Google Analytics)
• Proven experience in the development and delivery of marketing campaigns with strong email focus
• Strong user of user of CRM systems and Microsoft Office 365 - Word, PowerPoint and Excel
• Project management experience with ability to produce clear briefs and deliver on time and to budget
• Excellent time management skills with ability to manage multiple projects at once
• Proactive self-starter with ability to work autonomously but also as a team
• Focused on innovation and creative thinking with a track record of developing new ideas and introducing change
• Being a positive, constructive, supportive and flexible team member with ability to mentor others
• Communicate effectively and confidently in speaking and writing with ability to lead on meetings and training sessions

Desirable

• Previous experience within a membership or education organisation
• Degree or equivalent preferably in Marketing, or relevant marketing / digital marketing qualification

Job Offer

This organisation is looking to offer a salary of between £36,000 and £38,000 depending on experience.