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Senior Marketing Manager

Employer
Michael Page
Location
London
Salary
Up to £45000 per annum
Closing date
10 Aug 2018

View more

Function
Marketing
Sector
Health & Medical
Hours
Full Time
Contract Type
Permanent

Job Details

A very high profile and well-known charity brand.

Description

  • Accountable for developing multi-media campaigns to deliver to planned product schedules and budgets, including full marketing plans and agency briefs.

  • Accountable for achieving income targets and relevant KPIs as set in the department plan, whilst remaining within budgeted expenditure.

  • Accountable for ensuring that the team complies with all organisational policies and procedures and external regulation.

  • Write full 1 year tactical marketing plans in accordance with strategy and budgets, with input from relevant departments develop, monitor and continually evolve in year product strategies to deliver to department plans.

  • Carry out in-depth analysis of product and campaign performance and apply learning in-campaign and to future campaigns. Work with Evidence & Insight and Planning to derive insights from research and apply to marketing and product plans.

  • Monitor, manage and motivate external suppliers, partners, and agencies (e.g. media buying, creative)

Profile

  • Experience in revenue generating brand marketing roles with budget responsibilities.
  • Has planned in year marketing campaign budgets and delivered to them, including regular expenditure and income re forecasting.
  • Has successfully turned information into insight and applied it to marketing and/or product plans.
  • Has written and delivered multi-channel through-the-line marketing plans.
  • Has analysed in campaign performance metrics and applied learning to improve in-campaign and future results.
  • Has briefed and managed external marketing agencies and suppliers to time and budget, motivating them to deliver work that meets or beats expectation

Job Offer

Annual salary of £45,000 + benefits

Company

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