Marketing Manager
- Employer
- Shelter
- Location
- London EC1
- Salary
- £31,018 - £32,342 per annum plus excellent benefits
- Closing date
- 29 Jul 2018
View more
- Function
- Marketing, Campaigning, Management, PR & Communications
- Sector
- Housing & Homelessness
- Hours
- Full Time
- Contract Type
- Contract
Job Details
12 month fixed term contract
Closing date: 29 July 2018 at 11.30pm
We’re looking for a creative individual with proven experience of developing and implementing effective marketing plans to join us as a Marketing Manager and play a leading role in our future marketing activities.
Shelter helps millions of people every year struggling with bad housing or homelessness through our advice, support and legal services. And we campaign to make sure that, one day, no one will have to turn to us for help. We’re here so no one has to fight bad housing or homelessness on their own.
Our Marketing function comprises Brand, Social and Paid Marketing teams working together as a single unit and combining our expertise to engage organic and paid audiences. As well as building awareness of the Shelter brand and driving support for our work, we work closely with our Services, Campaigns, Fundraising and Retail divisions to help them achieve their business objectives. Developing project strategies, delivering multi-channel campaigns, analysing market trends, building targetable audience segments and optimising and testing new channels and ad variants – we do all of this, and more.
About the Role
Your focus will be on helping to deliver effective marketing activity that promotes our wide-ranging housing services. These include our face-to-face services, our helpline and our online services (webchat and digital advice). We’ll also rely on you to support the marketing team with the planning and implementation of day-to-day activity for brand and supporter communication campaigns. It really is a great opportunity to work on a wide range of projects and business objectives that target B2C audiences (such as supporters and service users) as well as B2B audiences (including housing professionals and commissioners of services). You’ll regularly liaise with a variety of internal stakeholders, help translate their requirements into marketing activity and, crucially, deliver outstanding marketing campaigns in line with our strategic goals, vision and values.
About you
As well as a strong understanding of B2B and digital marketing (e.g. paid social, PPC content marketing, email marketing), you’ll need experience of using audience insight to shape your decision making. We’ll also be looking for a proven ability to commission marketing materials, films and photography. The communication skills it takes to engage with a diverse range of stakeholders and quickly grasp an understanding of their marketing needs is important too, as is a collaborative approach. What’s more, you’re pro-active and not afraid to challenge the status quo and introduce new ideas when appropriate.
Benefits include 30 days’ annual leave, the possibility of flexible working, enhanced family friendly policies and significant opportunities for learning and development.
Safeguarding is everyone’s business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.
For further information about the role and the benefits of working for Shelter please visit our website.
At Shelter, we welcome and encourage applications from everyone regardless of age, disability, gender, ethnicity, religion and sexual orientation. We are facing diverse problems, so need diverse people to tackle them.
Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.
Company
The housing crisis is now a national emergency.
Shelter was founded 52 years ago, not by the wealthy or powerful, but as a community organisation whose purpose was to change society. That means we’re needed more now than at any time in our history: for millions of our fellow citizens the fundamental human need for a safe home is ignored.
Forget finding who’s to blame for this. Shelter is here to do far more than just point out what’s gone wrong. We are here to put it right, and that’s why our aim is for this strategy to be nothing less than a turning point for both Shelter and our country.
Without a home, no one can achieve their full potential. With millions whose right to a home is under threat, neither can the country. We believe that because the need for a home is so all-consuming, a home is a basic moral right, and everything we will do from now will be done to defend that right.
We’ve all talked so much about the ‘housing crisis’ that we’ve stopped believing it can be solved. The phrase has become like wallpaper. But this is a national emergency, and one that demands fearless, ambitious action.
In developing this strategy, it’s been vital to start with our own people: those who rely on our services, our volunteers, our employees. We aim to rebuild a movement, stronger than ever, and a movement must start with a simple idea that unites everyone within Shelter, our best advocates. Change starts here, in our work with individuals, spreading through communities, and across society.
We identify in this strategy six million households whose right to a home is either denied or under threat at this very moment. Soaring rents that squeeze out food and clothing, being thrown out of your home through no fault of your own, simply being too poor to afford a home: the terror of homelessness is everywhere.
Many are living in grossly unfit and unsafe conditions, adults and children whose lives are blighted by fear and despair. Discrimination is rampant in private renting and we have lost sight of the simple fact that we need a home just as much as we need healthcare and education. We are building the fewest social homes in 70 years, at a time when more and more people desperately need them.
In Shelter’s services, our people work tirelessly to alleviate the sheer destitution they see day in and day out. We will be a rock in the storm every day for those who need us. But our aim is bigger – to cut this suffering off at source – and we acknowledge in this strategy that we can’t do it overnight, neither can we do it alone.
For the first time, Shelter is committing in this strategy to ten-year goals as well as three-year goals so we can be confident of building to the necessary changes over the next decade. And at the same time we commit in this strategy to building the movement of people who will make this change possible.
We plan in the next three years to have 500,000 supporters join us in our mission to respond to this emergency, through campaigning, volunteering and donating. It is people that can power the change we seek.
This national emergency has been decades in the making. Now is the moment to act together with one purpose. In the community, our hubs and shops will be magnets for everyone with a role in ending the national emergency. Nationally, we will work with everyone who sees the desperate need for change: no one group or party is to blame for the emergency, and no one group or party can end it either.
Shelter: it’s a fundamental need and a basic moral right. Please join us to defend it.
Polly Neate, Chief Executive
Helen Baker, Chair
- Website
- http://www.shelter.org.uk/jobs
Get job alerts
Create a job alert and receive personalised job recommendations straight to your inbox.
Create alert