This established non profit based in London support communities around the UK and Ireland. This committed team engage with people through leisure and sports to impact local societies on a national level.

Description

The role of this Digital Manager (Ecommerce) details the following:

• Lead the e-commerce function to increase sales, deliver and grow its net contribution.
• Responsibility for and management of the e-commerce business, from acquisition to fulfilment.
• Ongoing development & implementation of the digital retail marketing & acquisition strategy, including email marketing development, PPC, social & competitions.
• Management of the email marketing & content calendar & delivery across the retail business.
• Work with the internal team in managing further web development, optimisation & enhancement to the online offer.
• Digital Analytics - regularly using analytics to interpret results, refine KPIs & metrics, & find actionable insights that will increase revenue.
• Work closely with the commercial team on the online product offer.
• Ensure all activities are delivered to budget and all spend negotiated to maximise value.
• Support the senior managers by assisting with annual business and financial planning processes, budget setting and monthly forecasting and reporting
• Actively contribute towards building a strong team atmosphere by involving and supporting others, sharing information and best practice, injecting enthusiasm and ideas, and promoting a harmonious friendly climate

Profile

The Digital Manager (Ecommerce) is expected to:

• Excellent communication skills - with the ability to manage expectations and work with a diverse group of internal & external stakeholders, using initiative to bring forward new ideas & grow the business while promoting a culture of diversity and inclusion.
• Understanding of Ecommerce best practice, experience in working with SEO & performing large scale ecommerce process implementations
• Knowledge & understanding of HTML, email development & design with example of procurement or working with Email Service Providers.
• Evidence of increased profitability from a previous role across key KPIs: Conversion, AOV, Acquisition
• Evidence of user focused website optimisation & enhancement leading to improved turnover and improved customer experience.
• Experience of growing customer database through digital marketing, with a focus on quality subscribers - with demonstrable experience of working with affiliates, PR & social to achieve this.
• Knowledge of Google Analytics, interpreting reports, segments, dashboards with an ability to dive in to find insights.

Job Offer

This is a Temp role, full time paying circa £250 a day depending on experience. Not for Profit and Charities sector experience not essential