Senior Marketing Executive - Legacy
- Employer
- Michael Page
- Location
- Horsham
- Salary
- £25185 - £29766 per annum + benefits
- Closing date
- 23 Jul 2018
View more
- Function
- Fundraising, Legacies Fundraising
- Sector
- Animal
- Hours
- Full Time
- Contract Type
- Permanent
Job Details
I am very proud to be partnering with the Royal Society for the Prevention of Cruelty to Animals. Since 1824 the RSPCA have been looking out for the welfare of animals and in that time have helped and rescued millions of animals.
It's their vision to live in a world where all animals are respected and treated with compassion.
Every day, with the help of volunteers, employees and supporters, the RSPCA take steps to achieve their mission.
Choosing a career with the RSPCA you'll be helping to prevent cruelty, promote kindness and alleviate suffering of all animals.
Description
The successful Senior Marketing Executive will be responsible for:
- Developing the legacy campaign strategy with the support of the Supporter Development Manager
- Devising and implementing new legacy fundraising initiatives
- Controlling and coordinating legacy acquisition campaigns including DRTV, digital and face to face channels
- Ensuring the fundraising campaign processes are followed
- Briefing agencies/suppliers to produce legacy marketing campaigns, literature or content
- Working with the media agencies
- Identifying new opportunities
- Supporting a direct report with their day to day activity and deliverables
- Managing the database of contacts and complying with the GDPR policies and procedures
- Obtaining competitive quotes, raise purchase orders and validate and approve supplier invoices
- Monitoring and reviewing campaign costs against budgets
Profile
In order to be considered for this role you must have:
* A degree or CIM/IDM qualification or extensive relevant experience
* Previous experience or DRTV and digital campaign management
* Experience managing a direct report
* Previous legacy fund raising experience would be highly beneficial
* Previous agency management experience
* Events management experience
* Excellent communication skills
* Experience using a CRM system/writing data briefs
* Empathy for the cause
* Initiative
Job Offer
- £25,185- £29,766 per annum
- 25 days annual leave plus bank holidays increasing to 30 days with service
- A generous defined contribution pension scheme with associated life assurance and group income protection scheme
- Access to our private health care scheme
- Free on site parking
- A subsidised staff restaurant
- Flexible working
- Childcare vouchers
- Support for professional development after qualifying period
- Access to our employee assistance programme
Company
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