Appeals Manager (Individual Giving and Appeals Marketing)
Job title: Appeals Manager (Individual Giving and Appeals Marketing)
Department: Income Generation Team
Reports to: Income Generation Manager
Hours: Full time 37.50hrs per week
Salary: £46,524 per annum
We offer a generous relocation package of up to £8k for specified goods and services associated with the relocation.
The main function of the Appeals Manager role is to grow regular, dependable and, sustainable philanthropic support for the organisation. The post holder will lead on the development and implementation of a range of methods to build support from direct and digital appeals, lotteries and in memory giving, legacies, and to manage stewardship processes and initiatives.
The post holder will be based on the main Jersey Hospice Care site with a reporting line responsibility for the Gifts Officer, Database Officer, and Fundraising Assistant in the context of support for all current services and to provide a sustainable funding stream and support to develop future Hospice services for the community and ensure all services continue to be provided free of charge to those who need them.
INFORMATION ABOUT THE ROLE
This will be a busy and dynamic role requiring the post holder to be continuously thinking innovatively, reviewing impact, and managing multiple appeals/initiatives. The successful post holder will be responsible for collaboratively planning and supporting multiple projects. Reporting to the Manager of the Income Generation Team, the post holder will lead on the development and implementation of a range of methods to build support from a range of sources including; direct and digital appeals, lotteries and in memory giving, legacies, and to manage stewardship processes and initiatives.
The role includes the remit and accountability for raising a minimum of £600,000 in 2018 from single and in memory gifts, regular giving appeals (£100k +), grants, and tax relief. In order to achieve this, he/she will be responsible for the day to day execution of all individual giving activity (excluding major donors) in line with the annual business plan which supports and delivers the fundraising strategy.
The post holder will have three direct reports: the Gifts Officer, Database Officer, and Fundraising Assistant.
INFORMATION ABOUT THE INCOME GENERATION TEAM
The Income Generation Team at Hospice was restructured in September 2016 and currently comprises six members: the Income Generation Manager, Special Events Officer, Community Events Officer, Database and Research Officer, Gifts Officer, and Fundraising Assistant. In addition, they are supported by the Communications Officer who also supports the wider communication requirements of Hospice. The current office structure envisages the creation of two new roles: an Appeals Manager and, in the long term, an Income Generation Director who will be a member of the Executive Team. In the meantime, the team is managed by the Income Generation Manager.
The team raises income through events (direct events and community events), a new major donor programme, Million Pound Lottery and 5000 Club, collection tins, and legacies. In 2017, the team raised £1m in donations and a further £1m from events activity. This level of income must be sustained over coming years to secure the quality of services and ensure their provision remains free to all who need them. In addition, Hospice plans to extend its services and facilities to support children and anticipates launching a capital campaign to achieve during the next 12 -24 months.
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