Senior Email Marketing Officer

Recruiter
Harris Hill
Location
Surrey
Salary
£34k per year
Posted
16 May 2018
Closes
13 Jun 2018
Ref
HQ00037184
Contact
Anthony Sharp
Function
Marketing
Hours
Full Time
Contract Type
Contract

A leading mental health charity are looking for a Senior email Marketing Officer to join their digital communications team on a 12 month contract.

This is a new role, and the successful candidate will be responsible for creating great email content and setting up automated supporter journeys for new and existing digital products and campaigns to help the charity reach more people, recruit more volunteers and raise more money.

KEY RESPONSIBILITIES

  • To design email templates and create strong content to support Samaritans email marketing
  • To support the Fundraising and Volunteering teams in the development and implementation of new, automated welcome journeys for supporters
  • To provide content and design support to staff teams with their email marketing activity
  • Monitor and report on email effectiveness
  • Develop staff knowledge and understanding of email marketing

SKILLS, KNOWLEDGE AND EXPERIENCE

Essential

  • Excellent copywriting, HTML and Photoshop skills to design and publish digital content that adheres to an agreed visual identity and editorial guidelines
  • Experience of creating and managing automated email journeys. The organisation uses Mailchimp and Mandrill
  • Ability to set appropriate performance metrics and provide email engagement reports
  • An understanding of GDPR and how it will affect email marketing
  • Knowledge of how email sits among other digital marketing techniques and channels, and how to use email marketing to the best effect

Desirable

  • Awareness of campaigns and digital marketing trends within the sector and beyond
  • Understanding of the mental health news agenda

QUALIFICATIONS

  • Experience of managing end to end email production, from template design to conversion reporting, for a cause, campaign or high-profile brand

This is a full-time, permanent position, and the charity is looking to hire ASAP.
If you have these skills, then please send me your up to date CV. Please note that only suitable candidates will be contacted with further information

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